1. BY: MARTINA ST. & VASILENA B. (BULGARIA)
BUSINESS PLAN
BY: MARTINA ST. & VASILENA B. (BULGARIA)

2. WHAT IS THE PROBLEM?
IN BULGARIA THERE IS A COMMON ISSUE RELATED TO ORGANISING PROMS
THERE IS A BELIEF THAT THE MORE YOU SPEND ON THE OCCASION, THE MORE ENJOYABLE IT WILL BE

3. !WARNING! RECENT RESEARCH SHOWS: TOTAL: 2600 лв
AVERAGE SALARY IN BULGARIA: 900 лв

4. …and here we are –
“SOS EVENT”
where…

5. WHAT DO WE DO? lend clothes for the special day a photographer
decoration
full event organization
a DJ
an animator
invitation making

6. BUSINESS DESCRIPTION/MISSION:
high quality at affordable prices
organize events in the cheapest possible way
allow everyone to feel comfortable with their financial and social status
change the attitude to events

7. NO AGE, RACE, GENDER, or ETHICAL barriers
CUSTOMERS:
NO AGE, RACE, GENDER, or ETHICAL barriers
school leavers who cannot afford
an expensive prom
people of low income brackets
less privileged young people
people of sound judgement and common
sense.

8. LOCATION:
RUSE

9. SALES AND MARKETING: social media (Facebook, Twitter)
radio and local media
You Tube
flyers in the city center
posters in every school
Website and app

10. RESOURCES AND PARTNERS:
European organization (‘Eleven’ and ‘Launchclub’)
Reach for Change
Young working people who donate
University students
Second-hand shops
Former students of our school
The Vocational School of Fashion and Design
Vocational School for Tourism and Catering
Arts School

11. EXPENSES: (10 200lv) EXPENSES FOR AMOUNT OF MONEY:
Registration of a computer lv
Rent of office
lv (per month)
Insurances
200lv (per month)
Cash register
600lv
Development of website and app
3000lv
Equipment, furniture, electronics etc. lv
Consumables (paper, hangers)
100lv
Phone and internet bills
Car
2500lv
Other expenses
1150lv

12. FUTURE DEVELOPMENT: hire IT specialists form a joint venture
organize all kinds of special events:
christenings
birthday parties
parties
weddings
balls
…etc.

13. What makes our plan a social enterprise:
We want to make a difference – change the attitude of people to a generally negative social practice to spend more than you can afford and splash money on unnecessary status symbols, challenge stereotypes
We aim at young people of low income brackets and less privileged school leavers who can benefit from our services
We will cooperate with othe young entrepreneurs form other schools and expand our socail impact

14. The project has been funded with support from the EC
The presentation has been done for the purposes of the Erasmus+ GROWW Project
March, 2018
The project has been funded with support from the EC
Martina Stoyanova, Vassilena Baltadzhieva, 11 A
Geo Milev ELS