1. Sean P. Merrell, P.E., PTOE Dallas Branch President & Communications Chair Texas Section Centennial Celebration Chair

2. History of Dallas ASCE Website Feb 2007 - Houston Branch contracted with Schipul to create branch website - $10,000 Sep 2008 - Dallas Branch copied template from Houston - $3,000 2010 & 2011 - Won Outstanding Section & Branch Web Award

3. Website/Newsletter Stats Web hosting - $395/month (500 - 2,500 members) $195/month (150 – 500 members) $99/month (<150 members) 2,500 receive electronic newsletter 1,518 Subscribing members in Dallas Branch 50 website/newsletter sponsors $200 to sponsor for 1 year Meeting sponsorship $100 off if website/newsletter sponsor 175 – 200 RSVP for meetings online each month 2/3 pay online via Paypal

4. Website Analytics Google Analytics – FREE!! http://www.google.com/analytics/ Recent site usage stats 1,153 Visits 4,353 Page views 3.78 Pages/Visit 02:36 Avg. Time on Site

5. Other Communication Media Snail mail (post cards) Social Media Facebook Google + Linkedin Twitter Youtube

6. Communication Basics Who is your audience Members Civil Engineers (Non-Members) Younger members/students POTENTIAL CLIENTS Share ideas (social media) Clear message Too little information bad Too much information worse Update frequently Timely posting of info Set deadlines for material

7. Website Evaluation Criteria Navigation Use of correct ASCE logo/shield Attractive design /layout Effective use of space Effective use of graphics/banners to convey important information Deduct for articles/graphics that appear cluttered or disarrayed Clear consistent style - no more than 3 fonts used on any page Articles are relevant to a large cross section of members The most important/news worthy articles are featured on home page Deduct for each grammatical error Regional and national issues addressed in articles Newsletter is on website Hotlinks Branch (if applicable) Younger Members (if applicable) Student Chapters Section and Branch Local Committees Media/Public Relations Contact

8. Website Evaluation Criteria Calendar of upcoming events Listing of local officers & committee chairs Recognition of current local achievers/awardees Presidents Message Membership information Feedback page Link to ASCE national web site Effective use of photos Timeliness of information Job Listings ASCE Central number listed (1-800-548-ASCE) ASCE/GSD staff contact listed Branch news on Section Web Site Any unique features/articles