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Published byWillow Glasscock Modified over 10 years ago
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The International Social Media Marketers SEO Field Guide
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Search Operator Site: http://www.google.com/support/websearch/bin/answer.py?answer=136861
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Site: Offers Ranking Power Clues. Run For various search engines from different geos. See whats ranks with power. Add individual letters.
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First 2 Site: SERPS, Somewhat Indicative Of Each Engines Algorithmic Respect For Type Of Content
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Search Engines Index Social Differently
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Business & Political Biases
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Only one result? Well…right.
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Chrome Translation Is Your Friend
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Finding Themed Conversations & Users Is The Cornerstone Of Data Driven Community Outreach
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Understanding WHAT Indexes Where, Crucial For SEO
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We Studied
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7 Search Engines Google US Google DE Google IN Google UK Baidu Bing UK Yandex
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45 Social Media Platforms Blip.tv Dailymotion Funny or die Justin.tv Metacafe Ustream.tv Viddler vimeo YouTube US Youku tudou Dailybooth Flickr Photobucket Picasa
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Taobao Blogspot Livejournal Posterous Wordpress Xanga Wretch.cc Tumblr Twitter Sina weibo Jaiku Facebook Google+ Myspace Orkut Tuenti Renren From Various Countries
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Alibaba Linkedin Vkontakte.ru Xing Delicious Digg Reddit Sphinn Stumbleupon technorati Disqus Mahalo Quora Foursquare Gowalla For Actionable SEO Insights
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We Wanted to Know What Social Indexes?
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Social Platform Categories Location B2B Video Picture Blogging Microblogging Social Bookmarking Q&A
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Location
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Active user profiles only, no business profiles present Primarily active user profiles, some business profiles present
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Mostly site resources (About, For Business, Blog, etc…) Primarily site resources (Blog, Join, API, etc…), some business profiles and no user profiles
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1 results (homepage) Primarily site resources (Regions, API, Portal)
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A fair mix of site resources and business profiles All results from the /trips section
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B2B
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Main portal, supplier, manufacturer & exporter profiles Primarily user profiles, with a few company profiles and the Direct Ads portal User profiles, no company profiles
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Supplier, manufacturer & exporter profiles Site resources (Blog, About Us, Mobile, Groups Directory) Main portal & site resources (Privacy, Corporate, TOS, etc…)
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Fair mix of site resources & supplier, manufacturer & exporter profiles All 1 st page results from Groups section Forums section
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All supplier, manufacturer & exporter profiles Site resources (Portal, About, Jobs, What is, Hiring), Answers, company profiles Main portal, & a fair mix of user & business profiles
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Video
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Show names & some episodes User pages/channels with description, thumbnail Profile name with description Channels with description, thumbnails Topics, videos, channels, thumbnails Channels, thumbnails Video with description, thumbnail User/channe & videos with description,
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Site resources, users, and videos Site resources, videos, thumbnails, users Videos with description Channels, site resources Tags, topics, videos, site resources, thumbnails, channels Channels, topics, site resources Site resources, videos, users Channels/users, site resources, videos Topics, site resources, videos, thumbnails
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Videos, episodesUsers, videos Videos, Users Homepage only Tags, videos, users Channels, videos
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Site resources and shows Site resources, videos, thumbnails, users, channels Users, videos Channels, site resources Topics, videos, channels Channels, topics, site resources Site resources, videos Videos Videos, thumbnails
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Pictures
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Users Users, photostreams, groups Resources only, no UGC Tags, groups, users
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Users, site resources Users, photostreams, groups, site resources, tags Resources only, no UGC Tags, groups, users, site resources
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Users, site resources Users, photostreams, groups, site resources, tags Resources only, no UGC Site resources
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Thumbnails Resources only, no UGC
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Blogging
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Blogs (Not posts) Blogs, site resources Blogs Posts Blogs
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Blogs (Not posts) Blogs, site resources Posts Blogs, site resources
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Blogs (Not posts) Blogs, site resources Home page only Blogs Posts Blogs
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Microblogging
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Users, dev discussion Users, site resources Users
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Users, dev discussion, site resources site resources Users, site resources
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Home page only site resources Users
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Social Networking
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PagesUsers/pages – Bands, music (US only) Site resources, communities Places, pages Apps, games, pages
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Pages, site resources Users/pages Bands, music Site resources, communities Places, pages Apps, games, pages
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Home page only Site Properties Site resources, communities Places, pages Apps, games, pages
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Pages and site resources Bands, music Site resources, communities Site resources
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Bookmarking
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Users Site resources, users, categories PostsCategories, countries, users, links Tags, people
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Site resources Site resources, categories Some categories Posts, site resources Categories, site resources, users People, articles
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Some site resources Posts, users Users, posts, comments Users, posts Users Homepage only
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Site resources, users Posts, users, site resources Topics Posts Topics, site resources, links People, categories
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PagesUsers, categories
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Q & A
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PagesSite resources only
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Pages, topics, answers Site resources only
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PagesSite resources, users, questions
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Social/SEO Tips Use The Site Operator, Deep Into URL Keyword Searches Across Categories Link Build To Social Assets That Index Be Aware Of Business/Cultural Biases Translation Tools Are Your Friends Reverse Engineer site: Operator As Participation Roadmap
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Thank You!
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