1. Total Content Ratings (TCR) and Total Ad Ratings (TAR) Measurement
Total Content Ratings (TCR) – reports unduplicated viewing of video content linear TV, digital and on-demand
Platforms across ad loads. Architecture consists of: linear TV ratings, digital in TV ratings, Digital Content ratings
And VOD content Ratings.
Total Ad Ratings (TAR) – reports unduplicated viewing of linear and dynamically served ads from TV ratings and
Digital Ad ratings.
Linear TV Rtgs
TCR
TAR
Content measured
Program content/ads
Program content only
Video/Display ads
Universe
US TV HHs
Total US Pop
Crediting
Viewing credited to day/time of telecast
Viewing credited to episode (regardless of day of telecast)
Credited to ad campaign on daily basis
Time-shifted Viewing
Credited to day of air
Credited to day of view
Ad Load
Linear ad load
Varying ad loads/or no ads
Linear/dynamic ads
DVR
DVR & VOD up to 7 days
DVR up to 35 days; no limit VOD
Source: Nielsen