1. Understanding Hub & Spoke Marketing
It’s not about wagon wheels or bike wheels…
It’s about using your personal Realtor web site & your resulting brand, as the center for all your marketing efforts
Copyright 2018 Frank Gutowski

2. Why do people go to a Realtor’s Personal site?
There is only one real reason they ever go there…
Because they were directly engaged by some means other than an organic Google search for houses.
They come to your site with clear purpose in mind set by some direct engagement that drove them.
They did not stumble on your site
They’re looking for information presented by that “direct engagement” nothing else.
Direct engagements are the ends of the Spokes
Your site becomes the Hub, that’s not by accident
Copyright 2018 Frank Gutowski

3. As a Hub, what role does my Web Site actually play?
It has one role and it should play it well… It must be the landing zone for every marketing effort you ever make or plan to make, for Your Brand or Listings. It becomes the Hub of fully integrated marketing efforts of Your Brand and Your Listings. It’s part of that marketing plan that differentiates you from others. It does that simply without distractions.
As a Hub, what role does my Web Site actually play?
Copyright 2018 Frank Gutowski

4. Just what are those “Spokes”?
These spokes are specific touchpoints with clients or potential clients, directly engaging them to take an action, where you present them with additional information of interest to them.
News letters
Facebook
MLS
Brokers web site
Virtual tour links
Digital Ad’s
Printed Ad’s
Direct word of mouth
Business cards
Copyright 2018 Frank Gutowski

5. I don’t get it. Please draw me a pictureFB
Broker Site
& Newsletters
Your Site
Brochures
On and off site
Snail Mail
Zillow Trulia Realtor.com
You Tube
Digital Ads
Virtual Tour / Video Links
Copyright 2018 Frank Gutowski

6. What happens when they get to my site?
Your site should automatically do these things in exactly this order…
Serve exactly what you said you would…
Do it simply without confusion & with it mobile compatibility...
Subtly entice them with more information, news listings etc…
Gather as much information behind the scenes as possible: how they got there, their behavior on the site (what they looked at), how long they stay FB
Broker Site
Zillow Trulia Realtor.com
You Tube
& Newsletters
Snail Mail
Brochures
On and off site
Your Site Your Brand
Virtual Tour / Video Links
Deliver
Gather Client info behind the scenes
Listing Info
Photos
Video
News
Subtly entice client to spend more time
Copyright 2018 Frank Gutowski

7. What do I need on my site to “entice”?
Every asset presented on your site should display these attributes
Mobile compatible assets
Photos… High Def & professional
Listings… stand out, no distractions
Videos… short, some professional production quality
News items… timely with broad interest. Articles as a whole should display broad appeal
News items… Less than one in ten should be about you. Don’t brag, present quality.
What do I need on my site to “entice”?
Copyright 2018 Frank Gutowski

8. Copyright 2018 Frank Gutowski
Well it could be, but it just wouldn’t be YOUR hub.
Your Broker site is just one of many things they serve.
Remember that “Entice” thing and give the client exactly what they ask for? Here’s what actually happens at that Broker site.
Ads for products YOU don’t actually sell & your client’s are not buying
Their Branding
listing presentations that takes people away from your page
Distractions & Disclaimers
Gross videos of you that you hate (but they're free)
Then, at the end, lists of never ending initials of certifications no one understands or cares about. There is only one designation that really counts… you are a Realtor.
Finally a really nice contact form that contains even more ads.
My Broker builds personal web sites for every agent. Can that be my Hub? NOPE!
Copyright 2018 Frank Gutowski

9. Don’t be overwhelmed We’re here to help
Give us a call and we will be happy to go over in more detail how this all works and can benefit you and your business…
Frank Gutowski
Copyright 2018 Frank Gutowski