2. Post-seminar activities
campaigns
Business competition
Round tables
Post-seminar activities

3. Before a seminar: generating a pipeline
Apples & Oranges mail campaigns in EMEA
Business competition with Celemi Enterprise
Roundtable discussions in Asia

4. Apples & Oranges campaigns
Messages: “Profitable Growth” or “Cashflow”
Channels: LinkedIn InMails or s
Contacts: 600 personal messages sent
Profile views: ?
Landing page views: ? (from Inmails, s and Google Ads)
Leads: ?
New clients: ?

5. A&O Campaign “Profitable Growth”
Title: 7 out 10 sales people get this wrong
Text:
(Personalised intro)
What's better for your bottom line?
Decrease your sales price by 10%, causing a 10% increase in sales volume or
Increase your sales price by 10%, causing a 10% decrease in sales volume
Or does it even matter? Choosing the right answer is the difference between growing and growing profitably.
Find out the answer using our CELEMI Profit Simulator that we originally developed for IKEA: We specialize in building business acumen and financial understanding among sales people.
Please contact me if I may share more with you or simply refer me to a colleague who often complains that your sales people should have better financial understanding! If not interested, I apologize for disturbing you and wish you an inspiring day, Kind regards, XYZ.

6. A&O Campaign “Cash awareness”
Title: Want to improve cash flow? Get everyone in the know.
Text:
(Personalised intro)
Cash flow is crucial for success, which is why all employees should know what it means.
Celemi business simulations help non-finance professionals understand cash flow, so it becomes a shared toolkit instead of a perceived leadership ‘tactic.’
The results? A clearer big picture, better buy-in and substantial cash flow improvements.
Airbus boosted their cash flow with our help. See what their CFO has to say:
(Ending sentence)

7. Apples & Oranges campaigns
Messages: “Profitable Growth” or “Cashflow”
Channels: LinkedIn InMails or s
Contacts: 600 personal messages sent
Profile views: 5 -10%
Landing page views: 600 (from Inmails, s and Google Ads)
Leads: 10
New clients: one buying, 2 serious prospects

8. Google Ads

9. Google Ads

10. “The Management Championship”: cooperation with LUSEM
Concept: Lund University School of Economics and Management (LUSEM) students organized a business competition with Celemi Enterprise for corporate teams. Several qualification rounds in several cities.
Targets: companies in Southern Sweden
Student’s responsibilities: marketing, PR, sales & enrolment, organization and facilitation
Benefits:
For LUSEM: branding & good student projects
For students: exciting all-round business project
For participating companies: employer branding, team building and training their managers
For the community: fund-raising for scholarship for migrant students
For Celemi: branding & new prospects
Lund University School of Economics and Management (LUSEM) uses Celemi tools for various programs since many years. One of Celemi’s simulations – Decision Base – is a vital part of the Schools Masters of Science in Management. A one-year program offering Management education to non-business bachelors from around the world.
The parties are all interested in supporting the business community in Southern Sweden. One such joint initiative is to establish a yearly regional management championship – “The Management Championship” – open to companies in Southern Sweden. The purpose of the annual championship is to promote an interest in management development and education in our region.

11. Round table discussions
Purpose: It’s a new “engagement tool” that uses a “soft selling” and thought leadership approach with an interest in our existing and potential clients as subject matter experts
Format: Breakfast or late afternoon/early eve
Invitees: We have run two types of Round tables, one for HR, OD and L&D from major clients and prospects and one more high level organizational change perspective for C-level participants with an external speaker
Content:
Presentation of research on digital learning followed by a moderated discussion
Props with figures if you agree or not etc
Results: 2 deals and 10 leads after three rounds as well as an amazing reason for contact clients

12. After the seminar: seizing the opportunity
Display other simulations in the room
Get sales meeting with client
Recommendation to participants
Digital certificates on LinkedIn
1-page summary of evaluation forms
How to activate alumni? …?