1. Office Hours: Thursdays 10-12
Management of Technology Seminar 2014
Dec 4, 2014
Brent M. Haddad, MBA, Ph.D.
Office Hours: Thursdays 10-12
E-2, rm 567

2. Jay, Peggy, others…

3. About Prof. H.: - grew up in LA
- college/grad school in California and Washington DC
- economist
- traveled the world and then got tired of traveling
- professor at UCSC for 17 years

4. About Prof. H.: - current activities
- Chair of Technology Management Dept
- Director of the Center for Entrepreneurship
- Director of the Center for Integrated Water Research

5. Water Research!

6. The Fresh Water Management Challenge
Water doesn't arrive where, when, and in the quality and quantity in which it is needed.

8. 10 million gallons per day
City of Santa Cruz average daily water production:
10 million gallons per day
(1 cubic foot of water = gallons)
10 mgd ~ cfs
Current actual….6 mgd ~ cfs

9. Re-prioritizing existing uses
How do we meet our many, sometimes-conflicting water needs?
Conservation
Reuse
New supply
Re-prioritizing existing uses

10. Re-prioritizing existing uses
How do we meet our many, sometimes-conflicting water needs?
Conservation
Reuse
New supply
Re-prioritizing existing uses
Each of these strategies requires a mix of technology, policy, economic incentives, and public acceptance.

11. Re-prioritizing existing uses
How do we meet our many, sometimes-conflicting water needs?
Conservation
Reuse
New supply
Re-prioritizing existing uses
Research helps us make good choices that conserve
resources, minimize cost, and help us achieve as many and as much of our goals as possible.