1. Promoting your brand on the web Case Study: Harvard Clinical Research Institute Nils Menten, iMarc Dane Vannatter, HCRI

2. Introduction Client: Harvard Clinical Research Institute Web site: http://www.hcri.harvard.eduhttp://www.hcri.harvard.edu HCRI is a not-for-profit 501(c)3 corporation that works with physicians and industry sponsors to advance patient care through world-class clinical research. HCRI is a joint venture of Harvard Medical School and Partners Healthcare iMarc is a full service web agency, providing strategy, planning, branding, design, programming, hosting and support.

3. HCRI Overview History Evolution of business Harvard tie-in Branding

4. Web Site: Before

5. Process Strategy & Planning Deliverable: Site architecture and specifications document Design Deliverable: User interface designs Program and Build Deliverable: Completed web site with content management tools Launch & Support Allow time for post-launch updates

6. Strategy & Research Needs analysis and interviews Web traffic analysis Competitive benchmarking Presentation of findings

7. Architecture & Planning Information architecture Key web page wireframes Content development plan Schedule Development site for collaboration

8. HCRI Strategic Objectives Business development Recruitment Content management Strengthen branding with great design

9. Web Site Architecture

10. Wireframe: Homepage

11. Wireframe: Services

12. Branding Considerations Harvard tie-in and style pick-up Evolving the brand presentation Deliverables

13. Collaboration: Dev Site

14. Collaboration: Wiki

15. Design

16. Before

17. Summary Process Recap Strategy & planning Design Program & Build Launch and Support Success Factors: Clear roles Defined objectives Empowered client team Schedule & milestones Photos and quality content, including content strategy Result: Evolved branding and online presentation support growth and recruitment

18. Q&A www.imarc.net www.hcri.harvard.edu

19. Thank you!