1. We sell more houses than any other real estate office in Mississauga

2. In order to serve you better I need to ask you few questions.
Mississauga Milton
Toronto Hamilton
Brampton Cambridge
1. What major improvements have you made on your present home?
2. How long have you lived in your present home?
3. Why are you moving/selling?
4. When do you want/have to move?
5. What is most important to you?
A. Pricing
B. Timing
C. Convenience?
6. In your own opinion “How much do you think your home will sell for?
7. How did you come up with your price?
8. Who else are you talking with about the sale of your home?
9. What would it do to your plan if you didn’t sell?
10. As a seller, what do you expect from an agent?
11. If you like our marketing plan & agree with
my suggested listing price are you ready to
List Your home today and get it sold?
In order to serve you better I need to ask you few questions.

3. Every Seller has 4 important question:
How much can you sell it?
How soon will you sell it?
What will you do to sell it?
How much will you charge?

4. 1. How much will your house sell?
Mississauga Milton
Toronto Hamilton
Brampton Cambridge
1. How much will your house sell?

5. High Supply Low Demand = Low price Low Supply High Demand = High price
Mississauga Milton
Toronto Hamilton
Brampton Cambridge
High Supply
Low Demand
= Low price
Low Supply
High Demand
= High price

6. 2. What am I going to do to sell your home?
Mississauga Milton
Toronto Hamilton
Brampton Cambridge
2. What am I going to do to sell your home?

7. 2. What am I going to do to sell your home?
Mississauga Milton
Toronto Hamilton
Brampton Cambridge
2. What am I going to do to sell your home?
1. Give you an up-to-date comparative market analysis to the highest value of your home.
12. Forward all relevant documents to the your solicitor.
2. Install a lock box for the convenience of all other agents.
13. Review my "Home Buyers Program" with you if you wish to purchase a home.
3. Process the listing on the realtors.ca (Canadian Real Estate Association).
14. Design an exclusive "Marketing Action Plan" for your home.
4. Promote your home to my associates and hold an Open House for Agents.
15. Process the listing on the MLS system (Toronto Real Estate Board).
5. Advertise your home when necessary and provide you with a copy of the ad format.
16. Promote your home through our office.
17. Promote your home through the various Real Estate offices in Canada and USA.
6. Advertise your property in our own exclusive Magazine
7. Advertise your property in Resale Homes magazine
18. Distribute "Just Listed" flyer to inform all the potential buyers in your area.
19. Advertise your property in my community newspaper
8. Contact your neighborhood to find a buyer.
9. Prepare a feature booklet outlining the important selling points.
20. Advertise your property in Real Estate Exchange magazine
10. Arrange all showings at your convenience and you will be informed well in advance.
21. Hold open house to further expose your home.
11. Prequalify all my purchasers before I show your property to them.
22. Keep you up-to-date with any changes in the real estate market.

8. 2. What am I going to do to sell your home?
Mississauga Milton
Toronto Hamilton
Brampton Cambridge
2. What am I going to do to sell your home?
23. Follow up with other agents showings and give you feed back weekly.
25. Co-ordinate with your solicitor to ensure a smooth closing of the transaction.
24. Review all offers with you and make every effort to get you the highest possible price.
26. Give you the best possible service with integrity, respect and professionalism.
This personal service is a promise as part of your listing agreement with Kingsway Real Estate Brokerage. Should I not perform any one (or more) of the above activities, and after receiving notification in writing ( ) from you, should I not correct the deficiency within forty-eight hours of receipt of the notification, then you have the right to cancel this listing agreement at anytime. Without any penalties.
____________________________________________________

9. 3. How long will it take to get it sold?
Mississauga Milton
Toronto Hamilton
Brampton Cambridge
3. How long will it take to get it sold?

10. 3. How long will it take to get it sold?
Mississauga Milton
Toronto Hamilton
Brampton Cambridge
3. How long will it take to get it sold?
Low Supply
High Demand
= Shorter Time
High Supply
Low Demand
= Longer Time

11. -10% -15% Pricing Factors +10% Market Value
Mississauga Milton
Toronto Hamilton
Brampton Cambridge
3. How long will it take to get it sold?
Pricing Factors
+15%
+10%
ASKING
PRICE
PERCENTAGE OF BUYERS
Market Value
10% % % % %
-10%
-15%
IMPORTANCE OF INTELLIGENT PRICING
As the triangle graph illustrates, more buyers purchase their properties at market value than above market value.
If you price your property at market value, you are exposing it to a much greater percentage of prospective buyers and you are increasing your opportunity to sell faster and for more money.

12. Mississauga 905-268-1000 Milton 905-878-5333
Toronto Hamilton
Brampton Cambridge

13. On the market BUT did not sell
Mississauga Milton
Toronto Hamilton
Brampton Cambridge
On the market BUT did not sell

14. Currently on the market
Mississauga Milton
Toronto Hamilton
Brampton Cambridge
Currently on the market
(You are competing with)

15. SOLD: True market value
Mississauga Milton
Toronto Hamilton
Brampton Cambridge
SOLD: True market value

16. 4. How much will you charge?
Mississauga Milton
Toronto Hamilton
Brampton Cambridge
4. How much will you charge?

17. Commission is negotiable. Question?
Mississauga Milton
Toronto Hamilton
Brampton Cambridge
Commission is negotiable.
Question?
Pay low >>>> Get lower price
Pay fair >>>> Get fair price or more
Pay bonus >> Get above market value

18. Question? BUYER Who pays the commission? Seller Seller
Mississauga Milton
Toronto Hamilton
Brampton Cambridge
Question?
Who pays the commission?
Existing Mortgage
BUYER
Seller
(Your profit)
Seller
Legal Fees
Listing Brokerage fees
Selling Brokerage fees
And all other fees associated with the sale

19. BONUS COMMISSION FASTER
Mississauga Milton
Toronto Hamilton
Brampton Cambridge
BONUS COMMISSION
HIGHER
PRICE
FASTER
3% To Kingsway
3% To
Selling
Broker

20. 2.5% To Selling Broker 2.5% To Kingsway
Mississauga Milton
Toronto Hamilton
Brampton Cambridge
2.5% To
Selling Broker
2.5% To Kingsway

21. X 1.5% To Me 2.5% To Selling Broker 2.5% To Selling Broker
Mississauga Milton
Toronto Hamilton
Brampton Cambridge
1.5%
To Me
2.5% To
Selling Broker X
2.5% To Selling Broker
1.5% To My Brokerage

22. X 1% To Me 2.5% To Selling Broker 2.5% To Selling Broker
Mississauga Milton
Toronto Hamilton
Brampton Cambridge 1%
To Me
2.5% To
Selling Broker X
2.5% To Selling Broker
1% To My Brokerage

23. When I sell it to my own buyer .
Mississauga Milton
Toronto Hamilton
Brampton Cambridge X 5%
No other agents
When I sell it to my own buyer .

24. When I sell it to my own buyer and you buy from me.
Mississauga Milton
Toronto Hamilton
Brampton Cambridge X 5%
When I sell it to my own buyer and you buy from me.

25. SUGGESTED LISTING PRICE
Mississauga Milton
Toronto Hamilton
Brampton Cambridge
SUGGESTED
LISTING PRICE
The following report represents our considered opinion of what a buyer would likely be willing to pay for a home such as yours, within a reasonable period, in today’s real estate market.
My opinions is based upon a study of selected homes, currently available for sale and similar properties which recently sold:
A. Comparable homes have been listed from ;
$ ______________ to $_____________ during the last six months.
B. Homes that have sold during this same period have ranged from; $______________ to $_____________.
Based on this market information supplied, the estimate value of the subject property is:
Suggested Listing Price _______________________
Probable Final Sale Price ______________________

26. SELLER NET SHEET SELLER NET SHEET
Mississauga Milton
Toronto Hamilton
Brampton Cambridge
SELLER NET SHEET
SELLER NET SHEET
Estimated selling price: $_______________
Existing Mortgage: $_______________
Discharge fees $_______________
2nd Mortgage $_______________
Legal fees $_______________
Commission $_______________
Total cost of selling $_______________ $ _______________
Sellers Net Net $_______________
Purchased $_____________
Selling Net Price: $_____________
Your Profit $__________

27. Relocation & Referrals
Mississauga Milton
Toronto Hamilton
Brampton Cambridge
Agent’s personal Marketing
INTERNET
TREBMLS & MLS.CA
Agent’s personal Networking
For Sale Sign
Relocation & Referrals
Bought open house they viewed
Bought advertised property
Bought for combination of reasons

28. Mississauga 905-268-1000 Milton 905-878-5333
Toronto Hamilton
Brampton Cambridge

29. EASY EXIT LISTING AGREEMENT
Mississauga Milton
Toronto Hamilton
Brampton Cambridge
EASY EXIT
LISTING AGREEMENT
It is understood by all parties hereto:
SELLER:
SELLING AGENT:
Kingsway Real Estate Brokerage
that it is agent’s intention to work diligently to produce a satisfactory buyer for the property located at:
ADDRESS:
If for any reason the SELLER(S) decide not to sell the above mentioned property, or if the SELLER(S) is/are not satisfied with the services rendered of the above mentioned BROKER, the listing may be CANCELLED “UNCONDITIONALLY” by the SELLER(S) at any time.
Kingsway Real Estate. Brokerage
Date

30. Mississauga 905-268-1000 Milton 905-878-5333
Toronto Hamilton
Brampton Cambridge

31. EASY EXIT LISTING AGREEMENT
Mississauga Milton
Toronto Hamilton
Brampton Cambridge
EASY EXIT
LISTING AGREEMENT
Kingsway Real Estate Brokerage and that it is agent’s intention to work diligently to produce a satisfactory buyer for the property located at:
ADDRESS:
_______________________________________________________________________
If for any reason the SELLER(S) decide not to sell the above mentioned property, or if the SELLER(S) is/are not satisfied with the services rendered of the above mentioned BROKER, the listing may be CANCELLED “UNCONDITIONALLY” by the SELLER(S) at any time.
_____________________________________________________________________
Kingsway Real Estate Representative Name and Signature
Kingsway Real Estate. Brokerage
Date