1. Contrast Repetition Alignment Proximity
C R A P
Contrast Repetition Alignment Proximity
C R A P

7. Contrast Repetition Alignment Proximity
C R A P

8. Contrast Something different Adds visual interest
Makes reader want to look at the page or design
Don’t be a Wimp – make it really different!

9. Contrast - Resume Select one san serif font for titles and headers
Select one serif font for body
Avoid ALL CAPS
Avoid underline
Avoid word art

10. Repetition
Repeat some aspect of the design throughout the entire piece
Unifies
Adds visual interest
Adds consistency and organization

11. Repetition - Resume Parallel structure Action verbs Same
Date format and location
City, state, zip format
Bullet style and indents
Font usage (headers and body)

12. Alignment Align every object with an edge of some other object
Adds visual connection
Keeps Unity
Creates clean sophisticated look

13. Alignment - Resume Create 4-5 virtual visual lines maximum
Avoid center alignment
Avoid vertical center in cells
Use left justification as much as possible
Use bullet lists with similar indents
Use tables without borders

14. Proximity Group related items together Organizes information
Implies relationship
Reduces clutter
Give clear structure

15. Proximity - Resume
Avoid even vertical spacing before and after headers
Group address block
Group strongest action verbs first in bullet list
Group newest to oldest