1. Paul E. Eppen Sr. Vice President and Chief Marketing Officer
Welcome to 201 Training- Process Delivery!
(Introduction of Speakers)

2. Agenda “Fix marketing” Taking it to the next level
Investing in the DeVry University brand

3. “Fix Marketing” Improved direct mail results
More efficient TV program/model
Internet lead program: held costs – improved conversion
Agency strategy: best-in-class

4. “Fix Marketing” All these efforts led to: Steady lead flow
Quality – not Quantity
More diverse lead generation portfolio

5. “Fix Marketing”
Website Visits

6. Taking It to the Next Level
Add expertise in database/modeling
Upgrade CRM system: better/ quicker response
Increase local marketing resources
Focusing vertically on product line marketing

7. Taking It to the Next Level

8. Investing in the DeVry University Brand
Good progress in re-launching DeVry
University brand:
Implemented in all marketing channels
95% of recruiting material/collateral
Incorporating into physical locations

9. Investing in the DeVry University Brand
Results to Date Are Good
Empirical
Technology TV response up 10%
Landing Page conversion up 25%+
Website traffic up significantly
Cultural
Strong buy-in by operations
Local marketing folks fired up
Good local implementation of new “look”

13. Investing in the DeVry University Brand
Future Messaging
90% employed in 6 months
$40,000 average starting salary
“90/40”

14. Summary At DeVry University we are:
Short-term: Increasing marketing efficiencies
Mid-term: Building our talent and resources
Long-term: Investing in our Brand