1. MIS5101: Business Intelligence Access versus Accuracy

2. Why are we “drowning in data?”
According to the article?
Technological changes?
Why are we “drowning in data?”

3. Data Challenges for Marketing
Finding Your KPIs
Sifting through structured and unstructured
Who uses?
Who collects?
Risks associated

4. Innovations by their nature are adapting solutions to conditions of uncertainty
Try
Alter
Receive Feedback
Change
Adapt
*Drowning in Data

5. The access versus accuracy tradeoff

6. Evaluating the tradeoffvs
value(Daccess)
value(Daccuracy)
How much does it cost?
How much do you save?
How much do your outcomes improve?
How much is an incremental improvement worth?
…and the relationships are probably non-linear

7. What is Big Data? How does data become “big”?

8. http://www. datasciencecentral

10. How does Big Data complicate the access versus accuracy tradeoff?
So what should you do to realize the potential benefits?