1. Privacy The Hidden Cost of the Internet
I’m Oliver and this is Cedric, today we’re going to talk about privacy on the internet. How it impacts you, how it’s impacted others and what people are doing about it.
Oliver Benning
Cédric Clément

2. What is Privacy? “The state of being free from unsanctioned intrusion”
It’s a United Nations Human Right.
It’s a personal right in Canada.
It’s a huge deal in Europe.
The state of being free from unsanctioned intrusion: a person's right to privacy.
United Nations Universal Declaration Of Human Rights Article 12 “No one shall be subjected to arbitrary interference with his privacy”
Canada has a privacy act detailing what your rights are in regards to how your personal information is treated.
It is a privilege to live in a country that enforces privacy and respects freedom of speech. Certain countries, most of which are still
The European Union has taken the strictest stance on privacy, recently enacting the GDPR which is the first legislation to protect European citizen’s data outside of their respective countries.

3. 441 Billion Facebook market capitalization May 2017,
source: statista.com

4. Targeted Teen girl’s pregnancy Predictive analytics Critical period
Furious father
Example of predictive analytics, the idea that purchasing patterns allow you to predict how customers can behave, scented vs. unscented.
Critical period, the idea that customers are more likely to develop habits at a certain critical period (new parents)

5. Manulife Sick leave Loss of coverage
Nathalie Blanchard suffered from depression, visits doctor, makes recommendations
Nathalie goes south, takes pictures, posts them
Manulife sees these, cuts her coverage

6. Tracking – How? Fingerprinting Social Buttons/Logins Reward programs
Native applications
Images
Fingerprinting, fingers, browsers (extensions, viewports, etc…)
Social Buttons/Logins, if you visit X, Y, Z, websites w/o these vs A, B, C, websites w/ these…
Recall Target example, objective is to find trends, and make long-term clients
Native apps vs. web-apps, both can gather data, native apps have access to many APIs. Facebook
Images 1x1, load-it?

8. Impact for Entrepreneurs
People care more than ever about their data
Data is power, and with it comes great responsibility
Privacy is poised to be the next big disruption for tech giants