1. Marketing Plan
George Peter Javier

2. What is a Marketing Plan?
A marketing plan is a written document that specifies an organzation's resources, objectives, marketing strategy, and implementation and control efforts to be used in marketing a specific product or product rule.

3. Why do we need marketing plan?
The marketing plan helps establish a unified vision for an organzation and is used for communication among the firm's employees.
It covers responsibilities, task, and schdules for implementations, specified how resources are able to be allocated to achieve marketing objectives, and helps marketing managers monitor and evaluate the performance of marketing strategy.

6. The Market Planning of Milky Tea business

7. Environmental analysis
1.Dangerous
2.Stay as long as possible
3. /
SWOT analysis
1.We are the one student-operated company in this campus.
2.We lack the knowledge of law. (ex. business license, goods safety)
3.We have larger possible consumers than before.
4.Mr. Xia! Mr. Wang! The cafeteria and small shop.

8. Marketing objectives Marketing strategies
The benefit we gain for each day is 3/2 of the all cost we can thought.
Marketing strategies
1.Gain money and stay long
2. share out the work and cooperate with one another

9. Marketing implementation
salesclerk, supplier, inventory, accounting, manager, communicator, supervisor
Sale and give a present
Strictly design timetable. We should show the timetable to Mr. Ye, in this case we will fell pressure.
Evaluation and control
1. The profit, other students’ or teachers’ comments
2. Limited stock, do questionnaire first.
3. Mr. Warner could be the supervisor.

10. Thank you