1. SYNERGISTIC APPROACH TO MARKETING AND OPERATIONS
Ajay Tejwani
February 17, 2016

2. What Are Top Operations Goals?
Improving Clinical Quality
Lowering Costs
Increasing Patient Satisfaction

3. What Are Top Marketing Goals?
Increase in Patients
Increase in Market Share
Brand Awareness

4. branding
Our differentiator: Brand expertise
The Asset Brand Model

5. Marketing Excellence

6. Operational Excellence
Exhibit 1: Clinical operations excellence encapsulates a broader range of initiatives that many health Systems typically use.

7. Differences between Marketing and Operations
CUSTOMIZATION
STANDARDIZATION
OVERESTIMATE
UNDERESTIMATE
INCREASE SALES
MAINTAIN QUALITY AND LOWER COSTS

8. Operations vs. marketing
The Game of Thrones Battle

9. Patient centric approach

10. MARKETING AND OPERATIONS SYNERGY?

11. SYNERGY between Marketing and Operations
PATIENT-IZATION
RIGHT-ESTIMATE
INCREASE SALES KEEPING OPERATIONAL EFFICIENCIES

12. Patient Centric Approach
Listen to the Voice Of Patient (VoP)
Consolidate VoP
Share VoP with Entire Medical Practice
Marketing Uses VoP
in their Messaging and
Branding
Create Operational Efficiencies Based on VoP

13. Listen to Voice of the Patient

14. CG-CAHPS SURVEY

15. CG-CAHPS SURVEY

16. CG-CAHPS SURVEY

17. CG-CAHPS SURVEY

18. 3 Takeaways In this world, you can’t escape Death, Taxes or Marketing.
Marketing and Operations are 2 sides of the same coin.
Start By Listening to Voice of Your Patients.

19. CORPORATE HEADQUARTERS: DUBAI OFFICE, UAE:
San Antonio Technology Center
3463 Magic Drive Suite, T1
San Antonio, TX, 78229, USA
DUBAI OFFICE,
UAE:
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