1. starter
What is this ad trying to say?

2. Tourism in the UK You need to know:
A case study of EITHER a UK national park OR a coastal resort (we are going to study Blackpool a coastal resort in Lancashire)
Why did Blackpool grow as a tourist destination?
How has tourism been managed in Blackpool both in the past and for the future? Has this management been effective?

3. Blackpool

4. Blackpool beach and tower

5. Blackpool beach

7. Over to you ….
Go to the padlet wall C grade work will describe how Blackpool developed, why it declined and what Blackpool is doing to be successful in the future B grade work will do the C grade and make clear links between different reasons for the growth and decline of Blackpool A grade work will do the C and B grade and use specific examples to help explain past, present and future changes in Blackpool
A* Challenge: How does all this fit in with the Butler Tourist Model?

8. Learning check Group challenges:
You are a Hotel owner in Blackpool in In a postcard to your sister explain what has happened to make you sell your business and leave the town
You are a factory worker on their first holiday to Blackpool. It is In 2 tweets (!) describe what your holiday is like and explain why you have been able to go on your first ever week by the sea
You are Visit Blackpool general manager. Write a press statement denying that “Blackpool is a dead resort. Explain what has been done to make it a ‘resort for the future’

9. Homework
Go to the website. Go to the ‘inspire me’ tab on the page and choose three of the options there. For each one describe in one or two paragraphs how Blackpool is trying to attract more visitors.
Explain which of these strategies you think may be more effective. Give reasons for your answer.

10. Comments on Homework Have you:
Given detail about how the scheme works?
Explained how the schemes would attract more visitors to Blackpool? (sample sentence “This would attract more people because….”)
Explained which of the 2 schemes is the more effective (do you know what effective means?)