1. Mace Security International, Inc
OTCPINK: MACE
3rd Quarter 2016 Analysis
11/13/2018

2. Mace Security International, Inc
3rd Quarter Analysis
Certain statements and information included in this presentation constitute “forward-looking statements” within the meaning of the Federal Private Securities Litigation Reform Act of 1995.
When used in this presentation, the words or phrases “will likely result,” “are expected to,” “will continue,” “is anticipated,” “estimate,” “projected,” “intend to” or similar expressions are intended to identify “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995.
Such statements are subject to certain risks, known and unknown, and uncertainties, including but not limited to economic conditions, dependence on management, our ability to compete with competitors, dilution to shareholders, and limited capital resources.
11/13/2018

3. Mace Security International, Inc
3rd Quarter Key Takeaways
Continued to build significant positive momentum;
Delivered meaningful improvement in all key metrics Q versus Q3 2015
Delivered revenue growth in key sales channels
Delivered product distribution expansion in all channels of distribution
Core product sales increased double digits
11/13/2018

4. Mace Security International, Inc
Net Sales by Channel - Nine Months Sept versus 2015
Increased sales in every key category
Company continued to grow top line, improve results and cut costs
Sporting Goods %
Consumer %
Web/Direct Sales %
Tactical Division - (25.4)%
International %
OEM/Other - (13.0)%
All Channels %
11/13/2018

5. Mace Security International, Inc
Net Sales by Channel- 3rd Quarter 2016 versus 2015
Significant growth in key channels with opportunities in other channels
Sporting Goods %
Consumer %
Web/Direct Sales %
Tactical Division - (42.3)%
International %
OEM/Other - (35.6)%
All Channels %
11/13/2018

6. Mace Security International, Inc
Gross Profit by Channel – Nine Months, Sept versus 2015
Sporting Goods %
Consumer %
Web/Direct Sales %
Tactical Division - (38.5)%
International %
OEM/Other %
All Channels %
11/13/2018

7. Mace Security International, Inc
Gross Profit by Channel – 3rd Quarter, 2016 versus 2015
Sporting Goods %
Consumer %
Web/Direct Sales %
Tactical Division %
International %
OEM/Other %
All Channels %
11/13/2018

8. Mace Security International, Inc
3rd Quarter Key Takeaways
The American Original, Mace® Brand
Mace Security International, Inc, located in Cleveland, Ohio, is a diversified manufacturer and provider of personal defense and security products to consumer and business market segments under the world renowned Mace® Brand. Since 1970, Mace® Brand has been the original trusted brand for personal defense sprays, while continuously adding high quality security products to the brand line through the years. Mace® Brand supports their products through warranty and educational programs.
Mace® Brand directly distributes and supports its branded products and services through strategically targeted customer channels which include mass market retailers, wholesale distributors, independent dealers and e-commerce marketers.
11/13/2018

9. Mace Security International, Inc
3rd Quarter Key Takeaways
Just over half (51%) said they own Mace brand pepper spray. Pepper Shot (13%), Sabre (9%), and American Defender (8%) are the next most common brands owned. One in ten (10%) said they do not know what brand they owned.
*Study done by Balance Inc. in 2013
11/13/2018

10. Mace Security International, Inc
3rd Quarter Key Takeaways
Consumer Personal Profiles
11/13/2018

11. Mace Security International, Inc
3rd Quarter Key Takeaways
New Housing – improved efficiencies in manufacturing
New improved Flip top lid – increased radius for larger fingers
Housing now stamped Mace® Brand and Made in the USA
Improved plastic in all areas – especially assembly of the product
Increased radius of opening for key chain
11/13/2018

12. Mace Security International, Inc
3rd Quarter Key Takeaways
Continued our brand dominance with innovative packaging
New packaging is environmentally friendly - less use of plastic
Improved design and marketing platform
Cost effective materials and assembly
Packaging has been recognized internationally as BEST IN CLASS
11/13/2018

13. Mace Security International, Inc
3rd Quarter Key Takeaways
New Displays and Distribution which is driving sales and sell through at retail
11/13/2018

14. Mace Security International, Inc
3rd Quarter Key Takeaways
Mace Tactical at the American Correctional Association
Happy customer with Service Dog with NiteBeams Collar

15. Pin, Like, Tweet - Empower.
Mace Security International, Inc
3rd Quarter Key Takeaways
Pin, Like, Tweet - Empower.
Sharing content and engaging with customers world wide through social media channels, we’re able to give them the best safety information and answer any questions quickly.
11/13/2018

16. Mace continues to support empowerment and giving back to the community
Mace Security International, Inc
3rd Quarter Key Takeaways
Mace continues to support empowerment and giving back to the community
11/13/2018

17. Mace Security International, Inc
3rd Quarter Key Takeaways
Mace partnerships to drive the brand and sales opportunities
Mace partnerships to promote empowerment
11/13/2018

18. Mace Security International, Inc
3rd Quarter Key Takeaways
Mace partnerships to drive the brand and sales opportunities
Mace partnerships to promote empowerment
11/13/2018

19. Mace Security International, Inc
New Distribution by Channel - 3rd Quarter 2016
Channel of Distribution
Number of Accounts
Sporting Goods 7
Consumer 3
Tactical 9
International -
Other
Totals 19
11/13/2018

20. Mace Security International, Inc
New Distribution by Channel – Nine Months, Sept., 2016
Channel of Distribution
Number of Accounts
Sporting Goods 25
Consumer 17
Tactical 16
International 4
Other 3
Totals 65
11/13/2018

21. Mace Security International, Inc
3rd Quarter 2016
Comparable Financial Results
11/13/2018

22. Mace Security International, Inc
2016 3rd Quarter versus rd Quarter
Sales & Gross Profit
11/13/2018

23. Mace Security International, Inc
2016 3rd Quarter versus rd Quarter
Sales Key Channels
11/13/2018

24. Mace Security International, Inc
2016 3rd Quarter versus rd Quarter
Gross Profit Key Channels
11/13/2018

25. Mace Security International, Inc
2016 3rd Quarter
Comparative Financial Results
3rd Quarter
2016
2015
Percentage
Net Sales
$2,706
$1,710
58.2%
Gross Profit
$1,166
$641
81.9%
GP %
43.1%
37.5%
SG&A Expenses
$940
$925
+1.6%
SG&A Exp. %
34.7%
54.1%
Net Income (loss) 
 $250
$(335) 
EBITDA
$272
$(331)
11/13/2018

26. Mace Security International, Inc
YTD 9 Months ending 9/30/16
Comparative Financial Results
2016
2015
Percentage
Net Sales
$6,816
$5,094
33.8%
Gross Profit
$2,822
$2,030
39.0%
GP %
41.4%
39.9%
SG&A Expenses
$2,772
$2,816
<1.6%>
SG&A Exp. %
40.7%
55.3%
Net Income (loss) 
 $130
$(577) 
EBITDA
$179
$(570)
11/13/2018

27. Our Mission at Mace Security International, Inc
Our Mission at Mace Security International, Inc. is empowering your world through safety & security
Customers
Deliver best in class products & services
for our partners and customers
Employees
Be a great place to work where people are inspired to be their best and achieve their goals
Shareholders
Be a disciplined, forward-thinking brand driven to maximize shareholder value
11/13/2018