1. Blockchain Loyalty

2. The problem: Loyalty programs are failing to deliver.
Disillusion
Saturation & Homogenisation.
Marketing Assault

3. The solution Disillusion Genuine Value Saturation & Homogenisation
Differentiation
Marketing Assault
Permission Marketing

4. Our research: The dominant loyalty currency of the day is periodically replaced with something better.
Ancient Egypt
Workers rewarded with physical bread & beer tokens
1793
Merchant customers rewarded with copper tokens
1872
Grand Union Tea Company customers rewarded with tickets
1896
S&H Green Stamp members rewarded with stamps
1981
American Airlines frequent flyers rewarded with miles
1987
South West Airlines frequent flyers rewarded with points

5. For the first time, we can support digital currencies which can be trusted

6. Our research: Early players

7. Our research: Unify Rewards
University Of NSW (Sydney) Q4-17
Members earned Ether cryptocurrency for transacting at 12 campus retailers.
78%
rating for motivating spend at retailers
85%
likelihood to recommend to family & friends
86%
rating
cryptocurrency more appealing than loyalty points
vs 59% for their favourite loyalty program
vs 57% for their favourite loyalty program

8. The solution
A disruptive loyalty program built on the Blockchain, which rewards members with cryptocurrency for their spend & their attention
Load credit cards
Transact at retail partners
Spend at retail partners
Transact with affiliates
Sell on a trading exchange
Store & sell personal data
Load other crypto
Hold & speculate

9. With finite supply, an increase in demand immediately translates into an increase in value
Price S P2 P1 D2 D1
Quantity

10. A currency that grows in value as membership grows
Cryptocurrency
Major program points
Increase In Popularity

11. How it works: Our new promotional model, which reinvents advertising.
Members earn ABC Coins for submitting data into their personal data wallet:
Brands identify members to target with segmentation tool:
Member invited to accept promotional offer from brand:
Links to Social Media accounts
Member receives & and agrees to view offer
Demographic, plus likes & interests via surveys and games
Geolocation
Social media profile
Likes & interests
Member earns bonus coins for their attention
Scanned receipts from major retailers
Demographics
Transaction history
. . . plus more coins if they take-up offer.
Their purchase data is also added

12. How it works: The App will attract a massive injection of value into the program.
The member downloads the ABC Coins App…
…and can deposit other major cryptocurrencies such as Bitcoin…
…which they can then seamlessly spend at retail partners.
The global cryptocurrency market will exceed £1 trillion in 2018*.
Let’s make it easy for consumers to spend their crypto-balances with participating retailers.
*CNBC

13. Technology Retail Partner Point of Sale E-Commerce Platform EFTPOS
Redeem
API
Loyalty Corp Platform
Member Account & Coin Balance
Coin App with Mobile Pay
Secure Switch & EFTPOS Integration
Gamification
Gift Cards
Member Comms
Blockchain Platform
Trading Exchange

14. Is a decentralised loyalty program possible?

15. Thank You