2. So What?

3. Look for Trends Numbers in a vacuum do not mean much. Can you compare it to something? Can you look at the data over time?

4. Dont Forget Qualitative Data! Must know visitors and pages to interpret analytics data (quantitative). Use surveys, focus groups, or informal chats with visitors to find out about how they use the site (qualitative).

5. Filter & Segment Make sense of the data by looking at a subset: your subject library or department, new visitors, iPhone users, etc. Combine to create advanced segments: new visitors with iPhones, etc. Firefox New Visitors iPhone

6. What Do All These Numbers Mean? Visits %New Visits Pageviews Pages/Visit Bounce Rate Avg. Time on Site Traffic Sources Content

7. Google Analytics Dashboard

9. Visits & % New Visits Measured by cookies. From the time a site is accessed until browser is closed or user is inactive for 30 minutes. Measured by cookies. What about visitors who dont allow cookies or remove them?

10. Visits & % New Visits

12. Pageviews & Pages/Visit An instance of a page being loaded by a browser. Relies on changing URL. Average number of pages accessed in a visit. Visit as defined previously. Activity on rich media (Flash, etc.) sites will not show up as pageviews without special code.

13. Pageviews & Pages/Visit

15. Bounce Rate Percentage of visits that left your site after a single page Look at what page they are on and where they are going. Did they print the page? Did they go to another Libraries site? Combine Bounce Rate with Keywords or Avg. Time on Site to find out more. Prioritize bounce rate by most popular landing page. Look at particular segments to make sure you arent losing visitors you want. Look at what page they are on and where they are going. Did they print the page? Did they go to another Libraries site? Combine Bounce Rate with Keywords or Avg. Time on Site to find out more. Prioritize bounce rate by most popular landing page. Look at particular segments to make sure you arent losing visitors you want.

16. Bounce Rate

18. Avg. Time on Site Calculated by timestamps for each page. No way to tell how much time was spent on last page. index.html (05/21/09 08:01:00 ) liblocations.html (05/21/09 08:01:39 ) greatvalley.html (05/21/09 08:02:01 ) Did they find what they want or just give up? What can you really do with this information?

19. Avg. Time on Site

21. Traffic Sources URL where visitor originated before arriving at your site Search terms that led visitors to your site. So what? Try sorting these to find out which give you higher Bounce Rates, fewer Pages/Visit, etc. Create a segment and look at these areas. So what? Try sorting these to find out which give you higher Bounce Rates, fewer Pages/Visit, etc. Create a segment and look at these areas.

22. Traffic Sources

24. Content why people come to your site & what they are looking for Try viewing as Content by Title core entry points for visitors (not just your home page) Try sorting Top Content or Landing Pages on Unique Pageviews, Bounce Rate, Etc.

25. Content

27. Site Overlay Visual representation of what links are being visited on site Puts the data in the context of the site. Use it to decide which links can or should be changed.

29. Hands-On Training Sessions WhenWhere Thursday, 8/13, 9:00AM211A Pattee Thursday, 8/13, 2:30PM211A Pattee Friday, 8/14 2:30PM211A Pattee Ongoinghttps://wikispaces.psu.edu /display/training/Google+ Analytics+Training

30. Google Analytics Resources Google Analytics Blog Google Analytics Help: – Getting Started – Analytics IQ – Analytics Help Forum ITS Technology Training Community Kyle James Presenations Avanish Kaushik's Blog & Web Analytics an Hour a Day Shelby Thayer's Blog Web Analytics Association https://wikispaces.psu.edu/display/training/Go ogle+Analytics+Traininghttps://wikispaces.psu.edu/display/training/Go ogle+Analytics+Training and click Google Analytics Resources. https://wikispaces.psu.edu/display/training/Go ogle+Analytics+Traininghttps://wikispaces.psu.edu/display/training/Go ogle+Analytics+Training and click Google Analytics Resources.