1. Lindsay DeCarlo
2010
Summer Internship 2009

2. Dwell looks at contemporary culture through the lens of architecture.
Dwell Media consists of a content-driven magazine, website and trade show focused on modern architecture and lifestyle, in particular residential architecture.
Mission: “To demonstrate that a modern house is a comfortable one. That today's best architects are able to fashion environments that are at once of the moment and welcoming. And the only way we know to demonstrate that a home is truly livable is to show it as it is lived in” - Karrie Jacobs
Audience: Dwell reaches a desirable and largely untapped demographic of affluent, professional, well-educated readers

3. Daily Tasks As a Sales/Marketing Intern
Faxed and filed insertion orders
Researched potential advertisers
Updated salesforce database
Prepared for and attended sales meetings

4. Answered attendees’ general and registration questions via email
Los Angeles Convention Center
15,200 attendees
Conference
Curated Exhibits (“Kitchen Ecology” & “Dwell Outdoor”)
Home Tours
Organized and managed all contract and insurance information for exhibitors
Answered attendees’ general and registration questions via
Registered exhibitors

5. Sales Calls Flagged advertisements in past issues
Scanned and compiled related editorial content based on advertisers’ target demographic
ex: articles ranging from garage design, to urban planning, to designing the taxi cab for Mercedes and BMW meetings
Learned how sales people pitch Dwell to potential sellers

6. My Experience
I chose to do marketing because I wanted to learn more about the business end of the design world.
I quickly learned that I am far more interested in the
creative and editorial side of publishing.
Dwell was a really unique experience because I was
able to see how a design publication speaks to its readers,
a very passionate and informed audience, not only through
print, but also through the website and trade show.

7. The Best Part One of the things that I loved most about working
at Dwell was the exposure that it gave me to a variety of design galleries, blogs, and books that I may never have found on my own.

8. Contact Information