1. 商务 跨文化交际 Cross-Cultural Communication in Business Culture

2. Index : 1. definitions of culture and the characteristics of culture.
2.The concept of Intercultural Communication
3. the definition, formation, and the characteristics of Cultural Identity.
4. subculture, co-culture, and subgroups

4. Onion

5. Discussion: Differences and Similarities
1. What do you find as the most impressive parts from the clip?
2.What might be the other cultural differences as far as you know ? ( from your experience or you learn from movies, books, etc.).
german

6. 1.1 Define culture from different perspectives
From Intellectual Perspective
From Anthropologic Perspective
From Social Perspective
From Psychological Perspective
From Intercultural Communication Perspective

7. 1.2 Characteristics of Culture
Culture Is Learned
Culture Is a Set of Shared Interpretations
Culture is Adaptive
Culture Involves Beliefs, Values, and Norms
Facets of Culture are Interralated
Culture is Ethnocentric

8. Culture Is Learned We learn culture from ______, ____
parents
friends
We learn culture from ______, ____
______________,_______,_______
___________________________.
and even strangers who are part of the culture
other family members

9. Culture Is a Set of Shared Interpretations
All communications take place by means of symbols

10. Danger
Cloud of fortune
Pound
Wrong
Religion
Right

11. Culture and Symbols 如鱼得水 害群之马 落汤鸡 热锅上的蚂蚁 牛饮 like a duck to water
black sheep
like a drowned rat
like a cat on a hot tin roof
drink like a fish

12. Culture is adaptive

13. “车到山前必有路，有路必有丰田车”

14. Champagne in France
Whisky in UK
Beer in Germany
Fruit milk in Singapore
Black tea in China

15. Culture Involves
Beliefs
Values
Norms

16. a. Beliefs Beliefs refer to the basic understanding of a group of
people about what the world
is like or what is true or false .

17. Burning joss sticks in temple
Pilgrimage to Mecca

18. Intercultural communication ethics
Western ethic
African ethics
Buddhist ethics
Hindu ethics
Islamic ethics

19. b. Values
Values involve what a culture regarded as good or bad, right or wrong, fair or unfair, just or unjust, beautiful or ugly, clean or dirty, valuable or worthless, appropriate or inappropriate, and kind or cruel.

20. c. Norms Norms refer to rules for appropriate behavior, which provide the expectations people have of one another and of others.

21. Norms in the Army: Salutes
Constantly being challenged
Holidays Dressing styles Marriage and children manners (at table ;to the elderly and women, etc)

22. What may happen if you don’t follow the norm in the society?
What may happen if you don’t follow the norm in the army?
What may happen if you don’t follow the norm in the society?

23. Facets of Culture are Interralated
You touch a culture in one place and everything else is affected.
--Hall,1977

24. The women’s movement changes
Gender roles
Sexual practices
Educational opportunities
The legal system
Career opportunities
Female-male interaction
(more example: globalization)

25. Culture is ethnocentric (民族中心论）
A universal tendency for people to
put its own culture in a central position

26. Intercultural conflict and Culture C Model
跨文化冲突根源　　 第三文化框架
Values
价值观念
Values
价值观念
Perception 感知
Perception 　感知
Culture A
第一文化
Culture B第二 文化
Ways of thinking
思维方式
Ways of
thinking
思维方式
Beliefs 信念
Beliefs 信念
Communication
Style
沟通方式
Communication
　　style
沟通方式 B A
Culture C
第三文化
Intercultural conflict and Culture C Model

27. Presentation
Demonstrate some typical cultural characteristics (values, norms, customs, etc.)
Give the class some multiple choice questions or discussion questions.

28. Formation of Cultural Identity Characteristics of Cultural Identity

29. Cultural identity refers to one’s sense of
belonging to a particular culture or ethnic
group. People consciously identify
themselves with a group that has a shared
system of symbols and meanings as well as
norms for conduct.

30. Jacky Chen
Jacky Chen, Chinese famous Kong Fu movie star, expresses his loyalty to Chinese culture by wearing Chinese traditional clothes and advocating Chinese culture.

31. Formation of Cultural Identity
Unexamined cultural identity
Cultural identity search
Cultural identity achievement 3 3 3

32. Characteristics of Cultural Identity
Cultural identity is central to a person’s
sense of self.
Cultural identity is dynamic.
Cultural identity is also a multifaceted
component of one’s self-concept.

34. Speculations
How was a certain value or belief formed in a certain culture? ( P.21)
How might a person's cultural and ethnical experience influence their career path? (p.24)

35. 1.4 Subculture, Co-culture, and Subgroup
Subculture and co-culture
A subculture is a segment of society that shares a distinctive pattern of customs, folkways, and values that differs from the pattern of the larger society. It is a culture existing within a larger, dominant culture.
“Sub” implies inferior so “co” is used to indicate the idea of equality.

36. characteristic traits that distinguish them from others within
Subgroups are groups of
people possessing
characteristic traits that
distinguish them from others within
a larger society or
dominant culture.

37. Hippies

40. Topic for discussion:
Can you identify some other living styles that could be categorized into subculture? Are you a member of one of them?(p.28)

41. Presentation
Find some subculture groups and describe their living styles.
Q & A
Multiple choices
role plays

42. Presentation work
From Misinterpretation to Business (communication) Failure
Show the class some scenarios of business failure due to the misunderstanding by a different culture and give further analysis by PPT. （Brand names, communicative styles, business strategies, manners,etc）