1. Film4
Quarterly Update
Q2 2018

2. Film4 Highlights
Film4 continues to be the biggest film channel, reaching more ABC1 Men than the Sky Movies channels combined
Film4 had an average monthly reach of 32% for ABC1 Men (4.3m)
Film4 reaches more ABC1 Men on a monthly basis than competing media (cinema, Empire & Men’s Health)
9 of the top 10 rating films for adults were shown at 9pm
Film4 took a 1.3% Share of ABC1 Adults in Q2, up 30% vs. Q2 2017
Paddington was the highest rating film this quarter with 850k viewers, followed by Sicario with 759k
Source: BARB/Advantedge Q2 2018, TGI 04/17-03/178

3. Audience Insight

4. Film4 has a strong male profile
Source: BARB/Techedge, Q2 2018, profile base = 16+

5. Film4 continues to achieve more than the combined reach of all Sky Movies
Source: BARB/Advantedge. Q ; reach condition = 3 consecutive mins.

6. ABC1 Men Average Monthly Reach (000s) Q2 2018
…and has a higher monthly reach
than competing media
ABC1 Men Average Monthly Reach (000s) Q2 2018
Source: BARB/Advantedge Q GB TGI 2018 Q2 (04/17-03/18) base = ABC1 Men (cinema reach defined as ABC1 men who state they visit the cinema once a month or more, Magazines = AIR – read in the last 4 weeks)

7. Top Rating Films Adults
Rank
Programme Title
TVR
'000 (AVG) 1
SICARIO (2015)
1.4
733 2
PADDINGTON (2014)
1.3
684 3
MOMENTUM (2015)
657 4
MISSION: IMPOSSIBLE - ROGUE NATION
1.1
550 5
SPY (2015)
1.0
530 6
TRIPLE 9 (2016)
526 7
CAPTAIN AMERICA: THE FIRST AVENGER
521 8
MISSION: IMPOSSIBLE - GHOST PROTOC
519 9
FOUR WEDDINGS AND A FUNERAL (1994)
517 10
THE LAST WITCH HUNTER (2015)
516
Source: BARB/Advantedge, Q Highest Occurrence, Adults 16+

8. Top Rating Films ABC1 Men
Rank
Programme Title
TVR
'000 (AVG) 1
SICARIO (2015)
1.7
238 2
MOMENTUM (2015)
1.2
169 3
MISSION: IMPOSSIBLE - ROGUE NATION
1.0
143 4
A GOOD DAY TO DIE HARD (2013)
135 5
FREE FIRE (2016)
134 6
THE WOLVERINE (2013)
132 7
PADDINGTON (2014)
0.9
129 8
MISSION: IMPOSSIBLE - GHOST PROTOC 9
FOUR WEDDINGS AND A FUNERAL (1994)
128 10
OUR KIND OF TRAITOR (2014)
126
Source: BARB/Advantedge, Q2 2018, Highest Occurrence, ABC1 Men

9. Film4 viewers are commercially receptive
“I tend to buy products from companies who sponsor TV programmes” (Index=133)
“Television adverts are the type of ads I pay most attention to” (Index = 134)
“I often notice products or brands that appear in TV programmes and films”
(Index 127)
Enjoy shopping and having new things
“I love to buy new gadgets and appliances” (Index 110)
“I take great pleasure in looking after my appearance” (Index 119)
“I like to pursue a life of challenge, novelty and change” (Index 115)
Source: GB TGI 04/17-03/18 base = all adults, any agree, viewers defined as all adults who have watched Film4 in the last week