1. Rhetorical Analysis

2. Definition:
1. Rhetoric: The act of choosing the most effective means of convincing or persuading an audience.
Examples: speeches, poems, essays, novels, advertisement
2. Analysis: The act of breaking something apart to better understand it or see how it works.

3. APPEALS: Rhetorical Triangle

4. APPEALS: Another way to look at it(analysis)…

5. Rhetorical DEVICES
Using words in a particular way to convey the author’s meaning or to persuade.
Examples: Alliteration, Hyperbole, Metaphors, Antithesis, Understatement, etc.

6. Appeals vs. Devices
Not the same thing… Appeals - What direction works best for your audience in order to get what you want? ethos/pathos?/logos? Devices - Once you know your direction, use the word-tools to make ethos/pathos/logos come alive and convince.

7. Appeal + Devices = My purpose/message? Which writing strategy
My audience? will best harness the
Best way to reach them? power of my appeal?

8. Effective Communication
Appeal Devices
My purpose/message? Which writing strategy
My audience? will best harness the
Best way to reach them? power of my appeal? =
Effective Communication
(AKA Rhetoric)

9. AP Rhetorical Analysis Essay

10. AP Rhetorical Analysis Essay
Requires you to: 1. THINK: determine what the author is saying, how he is saying it and (most importantly) WHY he chose to communicate his point in this way. 2. WRITE: a rhetorical analysis essay that describes your understanding of what/how/WHY

11. Effective Communication
(AKA Rhetoric) =
Appeal Devices
Authors purpose/message? Which writing strategies
His/her audience? did author use to communicate and WHY

12. Back-pocket strategy: “What/How/Why” Chart
When you analyze (break apart) a piece of writing, you will determine these three elements. This is the thinking part, but you will do this on paper until you are well-practiced.

13. What- What specifically is the author trying to communicate?

14. What- What specifically is the author trying to communicate?
How – How is the author choosing to communicate this information?
(identify the device/appeal and provide TEXT evidence)

15. What- What specifically is the author trying to communicate?
Why is the author choosing this device/ appeal? Why is it effective for this particular piece?
How – How is the author choosing to communicate this information?
(identify the device/appeal and provide TEXT evidence)