1. A Better Internet for Kids through Industry collaboration Pat Manson –Inclusion, Skills & Youth Directorate General Communications Networks, Content and Technology

2. Online Child Protection – a shared responsibility
Our main instruments
Legislation
Data Protection, Rights of the Child, AVMSD, Directive on Child sexual exploitation
Funding
Safer Internet Programme ( ); Daphne; ISEC
Stakeholder engagement
Dialogues and networking
Self Regulation
2012 – European Commission brought all actions together into:
European Strategy for a Better Internet for Children (2012)

3. Self regulation and CSR
Why this approach to BIK (Better Internet for Kids)?
Ability to respond to fast-changing needs
Flexible frameworks to achieve tangible results
Based on joint efforts – industry, civil society and public sector
What it implies as a process
Openness and transparency
Common setting of objectives – co-creation – leading to a 'concept agreement'
Commitment to independent monitoring and review, and accountability
Iterative improvements – learning by doing and sustained interaction

4. Self regulation and online protection of children
SNS Principles
European Framework for Safer Mobile Use by Younger Teenagers and Children
GSMA Mobile Alliance Against Child Sexual Abuse Content
ICT for the Safer Use of Connected Devices and Online Services by Children and Young People in the EU 
CEO Coalition to make the internet a Better place for Kids
Some brokered by the Commission, others industry-led

5. CEO Coalition – process and timeline
July Invitation from VP Kroes to companies across value chain identifying 5 points of action
July – December: work with Coalition and NGOs to agree Statement of Purpose and Action plan
2012 – intensive work on 5 concrete actions
Industry-led workgroups, Commission chaired meetings, involving NGOs including through a Call for expressions of interest
January 2013 – commitments at Coalition and at company level
2013 – implementation
January 2014 – final report on implementation

6. Experiences and output so far
For the companies:
Opportunity to share and renew good practices.
Creating leverage for online safety for children internally in the companies, e.g. speeding up development/implementation of reporting and parental tools
Synergies and spread of actions
Non-coalition member companies have followed outcomes from the side-line of the process and integrating recommendations
Political visibility – supporting MS in their own initiatives

7. Main areas of progress
Reporting: broad categorisation of report types; best practice recommendations
Age-appropriate privacy settings: online database of company practices – hosted by NGOs, increasing transparency to users; best practices shared + recommendations
Rating of content: recommendations for Apps (targeting new entrants); technical work on data models; experiments in dealing with UCG
Parental control tools: commitment to availability on all new devices; work on promoting their use

8. A continuing process….
"Spin-offs" engaging actors outside the Coalition:
Technical task force on interoperability (developed into a project)
Pilot on rating of user generated content
Follow up of Notice-and takedown of Child abuse material – workshops, technical trials
Hackathon-results feeding into improvement of reporting

9. A continuing process…
VP Kroes hosted high-level meeting in June with the CEOs
A Joint Declaration
strategic alliances
increased outreach of good practices
branding of resources
more partners
youth participation