1. IMPROVING SCHOOL ATTENDANCE

2. Primary absence data
Source: DfE SFE 18 : 2018

3. Secondary absence data
Source: DfE SFE 18 : 2018

4. Primary absence Autumn Term data
Compares DfE data May 2018 release information for Autumn Term absence

5. Secondary absence Autumn Term data
Compares DfE data May 2018 release information for Autumn Term absence

6. Attendance Maps: Count of PAs
Pupils were mapped based upon their location in the January 2017 School Census. The stronger the purple colour, the higher the count of PA pupils in that area.
Attendance data derived from school census data.

7. Absence due to illness: Autumn Data
Compares DfE data May 2018 release information for Autumn Term absence: Looks at 3 years worth of data for sessions lost to illness compared with sessions possible. Other reasons for absence may also have changed. This chart uses illness as an example – not necessarily as a key change.

8. What are we doing to improve attendance?
Attendance Strategy
Behaviour and Attendance Group
School Attendance Network to share and support good practice in schools
School Attendance Team – preventative work e.g. PARs/Audits/Traded Offer
Health-related Absence Project (school nurses)
Publicity campaign to encourage behaviour change

9. Attendance strategy
That parents meet their responsibilities to ensure their child attends schools regularly
That schools have effective leadership and management of attendance in place
That partners provide additional needs-based support that contributes to improvements in attendance
That a high profile of the key attendance messages is maintained in the community

10. Previous attendance campaign

11. East Sussex model

12. 9 key drivers for school absence in Portsmouth
Curriculum not meeting need
Parenting skills and parental mental health / family circumstances
Health of the child - genuine / fake / mental health / anxiety / medical appointments
Low aspirations / not valuing education
Peer relationship problems / bullying / social skills / don't feel they fit in / belong
Relationship with the school
Outside pressures within the community / social media
Transport issues - reluctant to walk / get the bus
Holidays / extended leave

13. Portsmouth school attendance publicity campaign – audience
Parents
Pupils (including whole year groups)
School staff
Health professionals (GPs, Dentists, Pharmacies, Health Visitors)
Local communities
Social Care/Community workers
Police/PCSO
Housing
Magistrates

14. Portsmouth school attendance publicity campaign – message
Hard-hitting / high profile message
Visual impact (not too wordy) / logo
Positive message / celebrate successes
Restorative approach
Pride in Portsmouth / benefits for Portsmouth
Consistency across the city / from all professionals
Highlight impact on attainment and achievement
Link to safeguarding concerns / keeping children safe
Utilize peer pressure
Emphasize the importance of education from pre-school
Link to aspirations / careers

15. Portsmouth school attendance publicity campaign – channels
Social media / Twitter / Facebook
Multimedia / Website / Funny YouTube clips / Clever memes
Buses / bus stops / lamp posts
Local press / radio adverts
Fridge magnets
Health App
Face to face
Assemblies / Newsletters / postcards home
GP surgeries
Portsmouth Football Club

16. Comments and suggestions