1. GENRE ASSESSMENT How are men & women represented in each poster?
Body language & facial expression
Clothes & props
Position in poster
Apply the Male Gaze Theory
Who are the primary & secondary audiences for each film?
What parts of the posters specifically attract the different audiences?
Apply the Uses & Gratifications Theory
Genre codes & conventions
Plot
Locations
Characters
Apply Propp’s Character Theory
For each poster, choose two elements that show the genre, and write a DCSE paragraph for each.

2. Action-Adventure DCSE Paragraph
In the Journey 2 The Mysterious Island poster poster, a male character is seen to be running away from a giant lizard. The male character’s body language and facial expression connote urgency and fear, while the giant lizard connotes imminent danger. The chase signifies the action-adventure genre, as the male character, the hero of the story (according to Propp’s Chatacter Theory), runs away from an opposing force, providing an obstacle in his journey. In addition for a chase being a convention of action-adventure films, the lizard and the setting signify an exotic location, away from modern civilisation, which further represents the genre. As a result, the primary audience of action-adventure films would be further attracted to see the film, as it promises excitement and movement, as well as a strong male character audience members could identify with.
Denotation = What is seen in the image?
In the __________ poster, ________ is seen to be…
Connotation = What does the image connote? (Provide 2-3 connotations)
This connotes…
Signification = What do these denotations and connotations suggest? How do they relate to the genre? What theories could be linked?
This signifies..
This shows…
This could be supported by the theory of…
Effect = How would the image affect the primary audience? How would it engage them?
This would engage the primary audience because…
This would have the effect of…
This would make the audience feel…