1. 50 ABOUT KOBIT HOW TO USE SERVICE COSTS Member Registration
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ABOUT KOBIT
Kobit performs access to analysis based on the data from Google Analytics and automatically generates a report in PowerPoint. Report creation + improvement suggestion plan service. Even if we do not have time to produce reports, or even if we lack the knowledge, you can create your own reports easily. A friendly service not only for our customers, but also for our employees.
HOW TO USE
SERVICE COSTS
1 Report 50
Dollars
Member Registration
Report Contents (11 pages)
Select the website to analyze
Cover, User Attribute Analysis, Access Analysis Reference, Repeater analysis, Device analysis, Source analysis, conversion analysis, User attribute analysis, Landing Page analysis, proposal for improvement
Create Report
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2. Creator's Next
KOBIT Analysis Report
(2017/10/1〜10/31)
Creator's Next

3. The visitor demographics
The summary of the visitor demographics.
Gender ratio
Age Group
Female
25%
Male
75%
Interests
（％）
(Data taken: 2017/10/1〜10/31)

4. Change in pageviews
Compared with last month, your pageviews have increased by 5%, which makes 185,000 pageviews this month. In general, your access tends to decrease on Sunday, Saturday (figure2). Your pageviews hit its peak at 22 and 17 hours. (figure3).
Fig.1：Change by days
Fig.2：Change by days of the week
Fig.3：Change by hours
（days）
Date
Pageviews
1st
11,912
2nd
11,179
3rd
7,938
4th
7,854
5th
4,648
6th
5,729
7th
6,794
8th
8,033
9th
7,683
10th
6,712
11th
5,952
12th
3,762
13th
4,012
14th
6,668
15th
4,992
16th
5,946
Date
Pageviews
17th
5,504
18th
5,988
19th
3,571
20th
2,600
21st
3,096
22nd
5,576
23rd
4,989
24th
5,842
25th
3,784
26th
4,597
27th
3,805
28th
5,713
29th
6,256
30th
6,996
31st
6,876
Day
Pageviews
Sunday
3,809
Monday
6,191
Tuesday
6,256
Wednesday
6,996
Thursday
6,712
Friday
5,970
Saturday
4,030
Time Interval
Pageviews 00
11,442 01
8,359 02
5,359 03
2,669 04
1,503 05
773 06
1,107 07
1,921 08
3,309 09
6,453 10
8,036 11
8,603
Time Interval
Pageviews 12
10,257 13
9,628 14
10,327 15
10,061 16
11,499 17
11,660 18
10,940 19
8,334 20
8,148 21
11,504 22
11,869 23
11,246
(Data taken: 2017/10/1〜10/31)

5. Change in pageviews
This is the list of the pages where most visitors came from. For these sites with high sessions and also high bounce rate, the landing page can be improved to raise your profit.
Rank
Source
Session
Bounces
Bounce Rate
Conversion
Conversion Rate
1st
facebook.com/
3,057
2,174
71.1%
261
8.5% 2n
m.facebook.com/
3,001
1,777
59.2%
474
15.8%
3rd
twitter.com
1,639
600
36.6%
180
11.0%
4th
cnxt.jp
313
136
43.5% 35
11.2%
5th
facebook.com/l.php
284
238
83.8% 3
1.1%
6th
b.hatena.ne.jp
283
114
40.3% 61
21.6%
7th
adtiger.tk/
207 94
45.4% 19
9.2%
8th
m.facebook.com/l.php
203 70
34.5% 39
19.2%
9th
171 51
29.8% 58
33.9%
10th
Instagram.com
165 33
20.0% 28
17.0%
(Data taken: 2017/10/1〜10/31)

6. New vs Returning
38.67% of the sessions were by new users, while 61.33% were by returning. There were 22.65% more sessions done by the new users.
New vs Returning
(Data taken: 2017/10/1〜10/31)

7. Device
71.33% of access were done by the mobile users, while 27.33% were done by desktop, and 1.34% by tablet. There were many more mobile visitors than desktop. Both tablet and mobile have same bounce rate, but tablet has higher conversion rate with 13.30%. Thus your desktop site has a better user experience.
Device Used
Bounce rate by device
Conversion rate by device
（％）
（％）
Device
Ratio
Session
Change
(Growth rate)
Bounce Rate
(Difference）
Conversion Rate
(Difference)
Desktop
27.33%
12,784
+3550
43.10%
-0.90%
12.70%
+1.90%
Mobile
71.33%
33,361
+6746
53.20%
-3.30%
9.90%
+1.40%
Tablet
1.34%
625
+167
52.00%
-3.90%
13.30%
+3.50%
(Data taken: 2017/10/1〜10/31)

8. Channel Analysis
Low conversion rate → Improve your site to increase your conversion rate.
Overview
High conversion rate → Increase your sessions to gain more conversion.
· Let's increase the number of visitors through organic search. Work on SEO and increase the organic inflow with a long-term vision for more than 6 months.
Channel
Sessions
% New Sessions
Bounces
Bounce Rate
Conversions
Conversion Rate
Organic Search
15,133
78.4%
12,545
82.9%
257
1.70%
Paid Search
4,083
73.0%
3,193
78.2%
228
5.58%
Social
6,760
63.3%
5,252
77.7%
132
1.95%
Referral
8,853
52.9%
3,975
44.9%
494
Direct
11,935
59.6%
8,892
74.5%
230
1.93%
561
57.8%
359
64.0%
0.00%
Display
600
67.3%
456
76.0%
Affiliates 50
20.5% 40
80.0%
Other 4
25.0% 1
Total
47,979
65.9%
34,713
72.4%
1341
2.79%
(Data taken: 2017/10/1〜10/31)

9. Conversion funnel to [All goals]
The bottleneck of your site was 86.7% in the transition from "Step 1" to "Step 2". Also, the highest performance was "Step 3" to "Display target user registration screen", 34.9% of the users who reached the previous step were completed. Improving the withdrawal rate from "Step 1" to "Step 2" by 5% will increase the number of conversions by 97.2.
Completions
remaining
traffic
Stage
Exit/remaining % at each step
---
---
All visitors
66,753
78.9%
21.1%
1.Blog Posts
18,435
14085
4350
86.7%
13.3%
69.5%
2. Landing Page
3168
2452
716
30.5%
3. User Registration Screen
65.1%
772
748 24
34.9%
Target User Registration Completed
279
269 10
Visitors from the leading step
% Visitors remain
Visitors from external traffic
% Visitors exit
(Data taken: 2017/10/1〜10/31)

10. Sales Summary
The data obtained from you and the Google Analytics has been analyzed and produced a sales forecast table as shown below . As things stand at present, one click would increase your immediate sale by 8.60 dollars, and 43 dollars in a long run.
Sessions
Inquiry Conversion Rate
Conversion
46,770
2.87%
13.41
Conversion
Business Conversion Rate
Sales forecast
13.41
100%
13.41
Sales forecast
Average Price
Immediate Sales amount forecast
13.41
30,000$
402,300$
Immediate Sales amount forecast
Average Recurrence
Long run sales amount
40,230 $ 5
211,500$
*Based in the data introduced by the user
(Data taken: 2017/10/1〜10/31)

11. Landing Page Performance
This is the result of evaluating each index for the landing pages.
LP with good performance 　→　Keep it up.
Legend
Landing Page
Sessions
% New Sessions
New Visitors
Bounce Rate
PVs/Session
Avg. Session Duration
Conversion
Conversion Rate
pertoglas.net/
29,918
43.36%
12,971
53.30%
3.73
3分10秒
3,335
11.15%
pertoglas.net/archives/2103
11,018
26.17%
2,883
40.28%
4.65
4分31秒
1,129
10.25%
pertoglas.net/archives/5824
880
6.93% 61
30.91%
5.37
5分18秒
114
12.95%
pertoglas.net/archives/2956
430
39.53%
170
72.79%
2.70
2分7秒 32
7.44%
pertoglas.net/archives/8623
394
20.81% 82
31.22%
6.29
5分28秒 58
14.72%
pertoglas.net/archives/8038
110
89.09% 98
95.45%
1.16
14秒
0.00%
pertoglas.zendesk.com/hc/ja/articles/ （abv）... 81
19.75% 16
23.46%
5.10
3分40秒 13
16.05%
pertoglas.net/archives/2200 73
34.25% 25
47.95%
4.56
3分57秒 6
8.22%
pertoglas.net/archives/2573 66
80.30% 53
90.91%
2.15
1分24秒
9.09%
pertoglas.net/archives/6951 65
20.00%
44.62%
7.26
5分38秒 9
13.85%
pertoglas.net/archives/2764
9.84%
22.95%
5.90
7分50秒
pertoglas.net/archives/7559 56
87.50% 49
98.21%
1.02 3秒
pertoglas.net/archives/9489 55
80.00% 44
83.64%
2.38
1分35秒 3
5.45%
pertoglas.net/archives/6861 46
60.87% 28
86.96%
1.91
1分11秒 2
4.35%
(Data taken: 2017/10/1〜10/31)

12. Increasing conversion rate on bottleneck
Prioritized improving target
Priority 1
Increasing conversion rate on bottleneck
Score
82/100
You can improve the lead to the goal page and increase the Conversion Rate for the whole site. Let's improve the funnels so that 10% will flow into the goal page for the whole influx. It is an effective measure at low cost to install a button in the goal page or create an assist page other than the goal page. Since the bounce rate is high, we need to review the created content, such as content conversion. As a result of bounce rate improvement, the influx to the goal page will increase.
Priority 2
Organic Keyword Research
Score
46/100
Increase the conversion rate for the session through organic search, by choosing the words that are compatible to the visitors. Make use of Google Adwords and Keyword Planner to find keywords which your target might search. To increase the conversion rate, aim for action words. To increase your pageviews, aim for words with large queries.
Priority 3
Improving your website navigation for visitors through mobile
Score
22/100
The smartphone user's Conversion Rate seems to be lower than the Desktop user. Let's increase the Conversion Rate of the smartphone user. It is possible that the user is only making a round trip and has not reached the goal page. Let's review the funnel paths.