1. Business Process Outsourcing (BPO) for OEM Enterprises
ADP Tier 3 Digital Marketing Consultants
Business Process Outsourcing (BPO) for OEM Enterprises
ADP is the leading provider of BPO Human Resource solutions in the USA, Canada, Mexico, UK and Europe… Our expertise in recruiting and selecting the ideal candidates, preparing them, supporting their role requirements, managing executables and compensating these strategic resources produces superior results for our OEM clients.
The ADP Dealer Services knowledge base and acquired intellectual capital around dealership operations, best practices, staffing requirements, compliance and how to compel dealers towards implementing digital marketing strategies, lead management processes and applying the resources to sustain execution is unequaled in the auto industry.
ADP Digital Marketing Consultants have an average of 8 years dealership management experience and have been implementing processes and training dealership staff for an average of 4 years. We have the most qualified people in the industry…

2. Business Process Outsourcing (BPO) for OEM Enterprises
ADP Tier 3 Digital Marketing Consultants
Business Process Outsourcing (BPO) for OEM Enterprises
ADP is the leading provider of BPO Human Resource solutions in the USA, Canada, Mexico, UK and Europe… Our expertise in recruiting and selecting the ideal candidates, preparing them, supporting their role requirements, managing executables and compensating these strategic resources produces superior results for our OEM clients.
The ADP Dealer Services knowledge base and acquired intellectual capital around dealership operations, best practices, staffing requirements, compliance and how to compel dealers towards implementing digital marketing strategies, lead management processes and applying the resources to sustain execution is unequaled in the auto industry.
Our BPO Clients include:
This slide should be used as a prompt to the speaker for a brief description of who the catalysts are on the ADP team at ADP Transformation Services. The emphasis here is that there is a “TOP GUN” team of consultant-trainers who will work with a dealer to implement the changes needed at his/her dealership…
Kansas City Region

3. Sales Key Metric: Benchmark Ratio: Strategy Approach: Process Growth:
Digital Marketing Process Execution Functional Area:
Key
Metric:
Benchmark Ratio:
Strategy Approach:
Process Growth:
Traffic
Unique Visitors to Site
50x Unit Sales
(100 sales = 5000 UV’s)
Integrated Marketing Strategy
Incorporating the web site URL and reasons to visit site in all promotions
Interactive Web Sites
Forms Submitted / Unique Visitors
2% = Average
5% = Good
8%+ = Excellent
Assign Web Site management responsibility to a specific person
Inventory displayed to include photos, descriptions & pricing + Specials + Forms Analysis + Omniture SiteCatalyst visitor analysis
Process: (Phase 1)
Appointments Scheduled / Forms Submitted
20% = Average
35% = Good
50%+ = Excellent
Empower dedicated people to respond effectively
Fast response to leads that includes full info disclosure, followed by phone contact and appointment request
Process: (Phase 2)
Showroom Visits / Appointments Scheduled
60% = Average
70% = Good
80%+ = Excellent
Appointment Validation process
Confirmation with map and directions followed by manager’s call
Sales
Vehicle Deliveries / Showroom Visits
35% = Average
50% = Good
65%+ = Excellent
Streamlined approach that focuses on convenience
Client Visit agenda review, vehicle & doc’s prepared in advance of arrival

4. Dealership’s ISM or ISR writes a
Dealership Receives
Lead
Lead Response
Flow Chart Example
Business
Hours
After
Hours
Internet
Sales Rep
Auto
Responder
Dealership’s ISM or ISR writes a
Customized response using a pre-designed template and sends to customer within 30 minutes of receiving lead
Phone
Contact
Contact
Not Reached By
Phone
Reached By
Phone
ADP process training and consulting will define the dealer’s lead management processes, while providing the skills and know-how to execute the process steps
Voice Mail
30 Minutes
Later
No response To
Reached By
Internet
Sales
Process
24 Hours
Later
24 Hours
Later
This is an example of a “Lead response” flow chart that a ADP Catalyst designed for one of our dealers… This was used during the planning stage so that we would have a “blueprint” of what was we being implemented when we put our plan into action. By documenting each step of the process we create a “song sheet” that is easily referred to by all members of your team so that everyone knows what the plan of action is and what they are supposed to be doing!
Internet
Sales
Process
Schedule
Appointment
Voice Mail
48 Hours later
Closure
5th Day
Internet
Sales Rep
Internet
Administrator
5 Days
Later
Delivery

5. Regional & Dealer eBusiness Workshops
ADP Tier 3 Digital Marketing Consultants
Regional & Dealer eBusiness Workshops
Examples: 1 Day “eBusiness Strategy Development” 2 Day Online Process Design & Execution 1 Day “Hands On” Web Tech Skills 3 Day eBusiness Team Immersion 1 Day Offline Buyer Sales Process
ADP Digital Marketing Consultants work with dealers and OEM’s to develop customized offsite/onsite Workshops designed to empower dealer management teams to deliver measurable and sustained results
ADP Catalysts are experienced workshop facilitators that are able to deliver fast-paced, hard hitting worshops delivered to either an offsite location close to your dealership or within a conference room setting at your dealership. Our team will bring the necessary presentation equipment to make the experience dynamic and interactive for your people. This list is a few examples of what we have to offer for dealership workshops. Think of our workshops as sales Meetings on Steroids!