1. KBB.com Ad Product Screenshots
Mitsubishi 2016 upfront
KBB.com Ad Product Screenshots

2. Amplify Awareness – Home Page Sponsorship
Quickly accumulate large in-market audience on highest traffic page
Create an impact on the most-trafficked page of the most-visited third-party auto site with a concentrated 1-week campaign
Focus undecided shoppers’ attention on your message before they begin their knowledge gathering and assessment tasks
Engage shoppers in your brand, model or sales event content with high- visibility
Mocks are concept only. Actual design and layout of product is subject to change upon production.

3. Bring It Home – Home Page Showroom XL
Connect via KBB.com’s credible content style on our highest traffic page
Build quick awareness among undecided shoppers early in their research process
Prompt consideration before shoppers head down a competitor’s path
SHOWROOM XL size is identical to a standard billboard (970x250) and is enabled to feature custom creative (e.g., rich media, video)
Drive traffic directly to MITSUBISHICARS.com
Mocks are concept only. Actual design and layout of product is subject to change upon production.

4. A Gateway to Awareness – Smartphone Home Takeover
Connect with auto shoppers as they land on KBB.com mobile
Target a rapidly growing, unique audience of car shoppers with timely, relevant, optimized messages
Engage buyers with a commanding fixed position on the KBB.com home page – the gateway to our award- winning site
Mocks are concept only. Actual design and layout of product is subject to change upon production.

5. Flexible & Efficient – Mobile Awareness
Boost awareness and efficiency when you need it
Grow awareness and consideration across KBB.com paths and platforms
Connect with KBB.com’s quality in-market audience cost-efficiently
Choose your audience for greater relevance to your campaign message
Flexible options allow for increased impressions during key weeks or months and/or sustaining support

6. Make an Impression – New Car Crossover Shoppers
Influence impressionable shoppers seeking new car advice
Prominent ad placements, adjacent to new car content, target shoppers searching KBB.com by vehicle segment
Move shoppers to consider your vehicle before they form hard opinions
Target undecided shoppers while they are open and actively seeking new vehicle advice
Feature your vehicle prominently within KBB.com’s trusted content, editors’ top picks, awards, auto show coverage, and car buying advice
Multiple Mitsubishi placements are not guaranteed to appear during the same pageview

7. A Visually Impactful Experience – Video Segment Buyer’s Guide
Evoke emotion and delight shoppers
Influence consideration of car shoppers by integrating your brand’s engaging video content into relevant sections of KBB.com
Leverage the industry’s leading resource for all things cars with a unique sponsorship that offers relevancy and seamless integration with video
Reach shoppers as they build their consideration sets by researching vehicles coming out in the marketplace
Mocks are concept only. Actual design and layout of product is subject to change upon production.

8. Buyer’s Guide: Segment Overview Page
Editorial Segment Overview
Sponsor’s vehicle will be featured in the introductory video message about the segment guide
Persistent Companion Message
Ensure your brand message continues to resonate within a particular segment with a persistent 300x250 banner
*NEW* Pre-Roll Opportunity
Integration of pre-roll into Segment Overview Video
Sponsored Content Tile
Feature your brand’s relevant video content naturally within KBB.com’s editorial page
Yellow Highlights = KBB.com plus-ups
Red Highlights = Media sponsorship placements

9. Buyer’s Guide: Segment Overview Page – Sponsored Content Tile Overlay
Upon click of Sponsored Content Tile, video overlay will initiate and play sponsor’s video content
Yellow Highlights = KBB.com plus-ups
Red Highlights = Media sponsorship placements
Mocks are concept only. Actual design and layout of product is subject to change upon production.