1. Introduction to Business & Marketing
Technology Trends
Introduction to Business & Marketing

2. Explain the impacts of technology on employment, business operations, and global activities.
Task 59

3. Did You know 4.0
As you watch this video clip, consider how technology has changed communication over the last 10 – 15 years.

4. TECHNOLOGY AND BUSINESS
Technology has greatly impacted several areas of business and marketing in recent years, including:
Computer Literacy
Employment
Business Operations
Global Activities

5. COMPUTER LITERACY
Computer literacy includes the knowledge, skills, and uses of hardware and software systems.
More than 96% of working Americans use computers daily .
Software exists to handle just about any job previously done by humans.
All age groups – children, teens, young adults, adults, elderly – are using computers in some capacity.

6. TECHNOLOGY AND EMPLOYMENT
Impact of Technology
Did you know?
Resources for job seekers
Electronic job application processes
Electronic training processes
Necessity for lifelong learning to update knowledge and skills
87% of people use the internet or a mobile app to search for employment.
Online job search sites help people find job listings.
Monster.com
CareerBuilder.com
SnagAJob.com

7. Changing BUSINESS OPERATIONS
Technology has affected day-to-day business operations by making processes more efficient.
Communication
Planning & Management
Finance / Accounting
Working Remotely
telecommuting, videoconference
Use of Online Environment
Working Remotely: telecommuting, videoconferencing

8. GLOBAL ACTIVITIES Impact of Technology Business Without Borders
Communication
Human Resources
Manufacturing and Production
Transportation and Distribution
Technology is making it easier to conduct business globally!
E-commerce
Language Software
Outsourcing
Overseas Production
Teleconferencing

9. Concerns with Technology
Security Issues
Identity Theft
Failure of Technology
Corrupt files
Lost documents
Hacking
Hardware failure
Make one recommendation to help “safe guard” against each of the concerns listed.
For each concern, list one recommendation to help “safe guard” against it.

10. Explain the impacts of electronic commerce on business and marketing
Task 60

11. What is e-commerce?
Describe the concept of electronic commerce and the way it is used for business & marketing.

12. Brick-and-Mortar vs. E-Commerce
Using what you know, compare traditional stores with online retailing in the following categories:
Taxes
Pricing
Customer Profiling
Sales Tax vs. Use Tax
Channels of Distribution
Local vs. Global Marketing Reach

13. Security Issues Privacy protect information from unauthorized parties
Integrity secure connection to prevent exchanged information from being altered or tampered with
Authentication proof of identity for both the business and consumer
Non-Repudiation Was the exchanged information received?

14. Regulations
Businesses that use e- commerce should clearly define the following policies:
Shipping & Delivery
Refunds
Terms & Conditions how is customer information stored

15. How it Works
Amazon is Changing Business and Paving the Way for Ecommerce

16. Current Events
TASK Each student will identify one current event (news article) that illustrates one major concept related to e-commerce: taxes, prices, marketing & customer profiling, security issues, or legal regulations.
PROCEDURE Explore the “Business” or “Technology” sections of major news websites. Select a 2015 or 2016 article related to one e- commerce topic, and complete the Current Events worksheet.