1. Northwind Traders
Business Plan

2. We aim to be the leading provider of adventure vacations for business professionals in the tri-county region.
Mission Statement
Northwind Traders

3. Business Concept Hassle-Free Adventure Vacations
Customized Travel Itineraries
Detailed Knowledge of Destinations and Activities
Full-Service Travel Planning Resource

4. Products & Services Adventure Travel Packages
Transportation
Lodging
Excursions
Travel Insurance Policies
Maps & Guide Books
Pre- and Post-Trip Briefings

5. Market Research Economic and Social Factors Competitive Environment
Service industries are the fastest-growing sector of the economy
General economic climate in the area is strong
Competitive Environment
Quality of service among travel providers is constantly fluctuating
Our expertise will help attract and retain customers
Long-Term Opportunities
Tourism is on the rise
Currently no leader in European adventure travel
Geographic Area and Market
Tri-county region = over 3 million people
Half of that population falls within target market

6. Advertising Strategies
Public Relations (Press Releases)
Shop Front (Display Window, with Video)
Website
Customer Rellations (Repeat Business & Referrals)
Press Advertising