1. October 3 & 4, 2016
OBJECTIVES
Explain different types of organizations (for-profit vs. non-profit
Explain the nature of business activities
Explain the marketing concept and its historical development
Explain the components of the marketing mix
Describe trends in marketing
Explain the functions involved in marketing goods and services
HOMEWORK
None
Sept. Wage and Hour sheet due 10/5
TODAY’S AGENDA
A Marketing Review Marketing Concept, Target Marketing, Role of Marketing, 5 P’s and functions
Target Market- Group Activity
Assigned a target market
Life size target market body map
CLOSURE
Answer the following ?’s:
How does each function affect a business?
What are the similarities and differences between marketing goods and marketing services?
Which of the functions focus on the consumer?

2. A Marketing Review
Marketing Co-op

3. Types of organizationS
For-Profit
Non-Profit
Discuss the similarities and differences between for-profit and non-profit organizations

4. BUSINESS SECTORS PUBLIC SECTOR PRIVATE SECTOR
Usually owned and operated by the government
Federal, state, and local governments
Privatly owned businesses
Not considered part of government

5. THINK ABOUT IT: Pod Activity
How might marketing efforts of a for-profit business differ from those of a non-profit business? Video
Is there competition among non-profit agencies?
How might marketing efforts of private sector businesses differ from those of public businesses?
Increase in non-profit organizations (more competition for funds) and decrease in government funding causes non-profits to operate more like for-profits
Non-profits aren’t as “proft” driven

6. BUSINESS ACTIVITIES Financing & Accounting: Production & Pocurement:
manufacturing and operation
Financing & Accounting:
obtaining funds and keeping financial records
Marketing:
planning, pricing, promoting, & distributing
Management:
planning, organizing, staffing, & directing

7. The Marketing Concept
The idea that a business should strive to satisfy customers’ needs and wants while generating a profit for a firm.
Customer centered strategy
Talk about the history of the marketing concept: production concept, sales concept, marketing concept.

8. HISTORY OF MARKETING CONCEPT
1760s – 1920s
Focus on products that can easily be produced
Creation of supply of low-cost goods leads to demand
Goods produced were largely basic necessity
The Production Concept
1930s -1945
Increased compeition leads to focus on selling (ads & personal selling)
Paid little attention to whether the product was truly needed
Focus on making the sale and not customer satisfaction
The Sales Concept
After WWII
Increased discretionary income causes leads to customers being selective
Focus on customers needs and wants, as well as their overall satisfaction
The Marketing Concept

9. Think. Pair. Share.
You and your partner have two minutes to list as many benefits to marketing as you can think of!
Let’s see what you can remember, go!

10. Benefits of Marketing Raises the standard of living
Improves the quality of life
Makes buying convenient
Maintains reasonable prices
Provides a variety of goods and services
Increases production

11. The Marketing mix
AKA “The 5 P’s”

12. The Marketing Mix The 5 P’s of Marketing People Product Price Place
Promotion
The 5 P’s of Marketing

13. The Marketing Mix People – the target market Product – Price –
Place –
Promotion –
the target market
what is the product – name, packaging, etc.
what customers are willing and able to pay
where is it sold and how it gets there
how is the product marketed

14. Target Market

15. Target Market
A specific group of people that a business wants to reach with their goods or services

16. Market Segmentation
The process of dividing the total market for products into smaller, more specific groups
Breaking down the market into smaller groups that have similar needs

17. Market Segmentation Geographics Deomgraphics Psychographics
where people live
Geographics
personal characteristics like age, gender, income, ethnic background, education & occupation
Deomgraphics
lifestyle (attitudes/values)
Psychographics
consumer wants and needs
Product Benefits

18. Why do you think it is important to know your target market?
EXAMPLE
Minivan Market
Suburban Families
“Thirty something” moms
Multiple children
Middle income families
Like to travel and be active in the community
Fast paced lifestyle
Why do you think it is important to know your target market?
Sienna Commercial

19. Body Map Target Market Activity
Pod Activity
Each group will trace one partner in the pod on the 6 ft. sheet of paper supplied by your marketing teacher
After your body outline has been traced and cut out, your marketing teacher will supply you with your target market
Glue your target market sheet on the back of the body map after you receive it for good keeping.
Using the magazines supplied go through and identify products and services that would target your target market
You must fill the body map with as many images that will fit
Be prepared to share your map with the class next block

20. 7 functions
Of Marketing

21. The 7 Functions of Marketing
Marketing Functions
Pricing
Promotion
Selling
Marketing Information Management
Product & Service Management
Financing
Distribution

22. Financing
Obtaining the financial resources needed to promote a business or it’s products/servic es

23. Marketing Information Management
Process of getting and analyzing the marketing information needed to make good decisions
Examples of information collected: customer’s trends, habits, attitudes, where they live
This info. must be stored and analyzed

24. Pricing
The decisions that dictate how much to charge for goods and services in order to make a profit
Based on costs - what competitors are charging, and how much customers are willing to pay

25. Product/Service Management
Obtaining, developing, maintaining, and improving a product or product mix in response to market opportunities
Guides management toward what the consumer needs and wants

26. Promotion
Any form of communication used to informing, persuading or reminding potential customers about a business’s products or services
There are different ways to promote a product in different areas of media. Promoters use internet advertisement, special events, endorsements, and newspapers to advertise their product. Many times with the purchase of a product there is an incentive like discounts, free items, or a contest. This is to increase the sales of a given product.

27. Selling Providing customers with goods and services they want to buy
Types of selling
Retail
Business to Business
Personal

28. Distribution
The process of deciding how to get goods into consumers’ hands