1. Welcome to class of Strategy Implementation (Balanced Scorecard)
Dr. Satyendra Singh
Professor, Marketing and International Business
University of Winnipeg
CANADA

2. Hierarchy of Company Statement
Lofty
Precise 2

3. Your strategy statement should be clear: Objective, Scope and Advantage3

4. Does this ad have a clear strategy statement?
Objective: _______________________________
Scope: ___________________________________
Advantage:_______________________________ 4

5. The Strategic Sweet Spot
The Spot enables a firm to meet customers’ needs (and competes) in a way that rivals cannot, given the environment/pressure in which it operates. 5

6. OCEAN Strategy: Red versus Blue
In Blue: Rival or competition is irreverent
Create new demand, new market… everything new!
Innovation…
Focus on value creation… 6

7. BCG Matrix 7

8. Porter 5 Forces -- Example8

9. We need to translate vision into strategy, implement it, and then measure its effectiveness by developing indicators or scores
Balanced Scorecard (BSC)
Strategic
Themes 9

10. BSC: Strategy Loop 10

11. BSC: Strategy Map 11

12. BSC: Indicators or Scores12
Source: Learn.com

13. Example of a Balanced Scorecard13

14. Example of a Balanced Scorecard…14

15. Example of a Balanced Scorecard of a Regional Airline15

16. Cascading the Scorecard
Scorecard should be used at all levels of a firm 16

17. Making strategy work is everyone’s job
Making strategy work is everyone’s job. Everybody in the firm should understand it. Use communications 17

18. Communications Channels18

19. Not-for-Profit Strategy Map19

20. Profit versus Not-for-Profit Strategy Map
• Customer  Client  Elevated to the top
• Scorecard is strongly mission-driven
• Financial perspective supports BSC  does not drive it
• Internal processes create client results
• Organizational/Workforce Effectiveness is more complex because of volunteers, limited resources 20

21. Questions?