1. BT Sport
Q2 Update 2018

2. BT Sport profiles male and upmarket
Source: BARB Techedge Q BT Sport 1,2 , 3, BT Sport Showcase and BT Sport / ESPN

3. BT Sport 2 reaches more adults on a weekly and monthly basis than Sky Sports Premier League, Sky Sports Football, Cricket, and Action
Source: BARB Techedge – Q2 2018, reach condition = 3+ minutes consecutive viewing

4. Highest rating programmes for adults on BT Sport
Programme Title
000’s 1
UEFA CHAMPIONS LEAGUE
2691 2
UEFA EUROPA LEAGUE
839 3
PREMIER LEAGUE
608 4
THE EMIRATES FA CUP
572 5
BT SPORT FIGHT NIGHT LIVE
360 6
MOTOGP
249 7
PREMIER LEAGUE RELOAD
162 8
VANARAMA NATIONAL LEAGUE
154 9
AVIVA PREMIERSHIP RUGBY
151 10
LADBROKES PREMIERSHIP
132
Source: Techedge, Q BT Sport 1,2 ,3 ,Showcase, and BT Sport /ESPN, Highest occurring programme.

5. Top converting programmes for ABC1 Men on BT Sport
Programme Title
Index
(vs. A16+) 1
AFL
367 2
UEFA EUROPA LEAGUE HIGHLIGHTS SHOW
328 3
FRENCH LIGUE 1
322 4
LADBROKES SPFL HIGHLIGHTS
319 5
PREMIER LEAGUE PREVIEW
302 6
THE EMIRATES FA CUP PREVIEW
301 7
AVIVA PREMIERSHIP RUGBY HIGHLIGHTS
290 8
NBA
288 9
THE MANAGER
280 10
PREMIER LEAGUE REVIEW
278
Source: Techedge Q2 2018, BT Sport 1,2 , 3, BT Showcase and BT Sport / ESPN, Highest occurring programme

6. BT Sport viewers are commercially receptive
100= Average Adult
Source: TGI 04/17-03/18 Viewers= watched in the last week, BT Sport 1,2, or BT Sport /ESPN