1. Springer Yellow Sale in Mathematics Sales Presentation May 2009 Trade Sales ROW 2009

2. 2 Sandra Cortes | Sales Support Heidelberg | yellow09_presentation.ppt Springer Yellow Sale The Yellow Sale - Basic Information The Yellow Sale is an annual event from March 1 to July 31 in Europe, Asia and Africa. The Yellow Sale has different titles every year to ensure a new focus of attention and interest. The Yellow Sale has attractive, long-selling titles hand-picked from Springers 6000 mathematics books in print. The Yellow Sale includes many textbooks and monographs suitable for course adoption and/or self-study.

3. 3 Sandra Cortes | Sales Support Heidelberg | yellow09_presentation.ppt Springer Yellow Sale The Yellow Sale 2009 This years Yellow Sale has: Sale prices reduced 40-50% off 340 titles in 4 languages - 290 titles in English, 30 in French, 19 in German and 1 in Spanish 185 undergraduate and graduate textbooks 1966 copyright year for the oldest publication and 45 recent publications from 2007 8 back-in-print Lecture Notes in Mathematics

4. 4 Sandra Cortes | Sales Support Heidelberg | yellow09_presentation.ppt Springer Yellow Sale The Top 5 Bestsellers so far in the Yellow Sale 2009 1. Arnold, Mathematical Methods of Classical Mechanics, 1989 2. Scriba/Schreiber, 5000 Jahre Geometrie, 2005 3. Engel, Problem-Solving Strategies, 1998 4. Eisenbud, Commutative Algebra 1999 5. Fulton/Harris, Representation Theory 1991 Four of the top five were published more than 10 years ago – proof of the lasting appeal of mathematics and the Springer Yellow Sale!

5. 5 Sandra Cortes | Sales Support Heidelberg | yellow09_presentation.ppt Springer Yellow Sale The Birkhäuser Green Sale The Yellow Sale is complemented by the Birkhäuser Green Sale – 50 excellent mathematics titles by our sister company. 1. Knapp, Lie Groups, 2002 2. Berstein, Langlands Program, 2003

6. 6 Sandra Cortes | Sales Support Heidelberg | yellow09_presentation.ppt Springer Yellow Sale The Active Market for the Yellow Sale Mathematicians can be found in every sector: academia, research, industry and applied sciences. There is a constant need to obtain or replace past years publications because backlist titles remain relevant; even classic content is read in modern times. University libraries often carry multiple copies of standard Springer mathematics textooks for students because they are relevant for different degree programs. Self-study and continuing eduction programs can turn to Springer books for supplementary reading into the history and development of mathematics.

7. 7 Sandra Cortes | Sales Support Heidelberg | yellow09_presentation.ppt Springer Yellow Sale Springer Mathematics Overview Springer Mathematics covers the full range of subject matter at every level, from introductory textbooks to current theoretical research. Springer has more than 6,000 books in mathematics still available in print. Many previously out of stock titles are back in print thanks to modern printing on demand technology. The complete flagship series Lecture Notes in Mathematics is just one example.

8. 8 Sandra Cortes | Sales Support Heidelberg | yellow09_presentation.ppt Springer Yellow Sale Thank you for participating in the Springer Yellow Sale! Did you know that the name Yellow Sale was coined after the yellow color typical of Springer mathematics books? ORDER NOW