1. Creating a Window Display
Intro to Business & Technology

2. AGENDA Window Displays – Why are they important?
7 Tips for Creating a Display
Assignment Description

3. Why are window displays important?
Attracts New Customers
Special Sales
Seasonal Items

4. Tip #1 – Tell a Story Start with a theme Use details to tell the story
Valentine’s Day – “How to Mend a Broken Heart”
Use details to tell the story
Got any ideas?

5. Tip #2 – Think in Visual Lines
Establish the eye line from street level
Put most important items at eye line

6. Tip #3 – Surprise Your Customers
Don’t limit yourself to the obvious
Use surprise as focal point
Famous Example

7. Tip #4 – Use Bold Shapes & Colors
Grab attention from other side of street
Use as focal point

8. Tip # 5 – Keep it Clean HINT HINT Avoid clutter
Use a mass quantity of one product
BRAINSTORM
What could a store that specializes in tennis equipment do during Christmas?
HINT HINT

9. Tip # 6 – Update Display Often
Try to update once a month
Small things matter!

10. Tip # 7 – Use Lighting Be aware of shadows Spotlight for focus
Leave on after store closes

11. Summary Window Displays are IMPORTANT 7 Tips to Grab Attention
Assignment

12. Assignment Decide on specialty store Draw your Window Display
Follow 7 tips!! Type a one-page Summary
Paragraph 1 – Tell me about store
Paragraph 2 – Explain how you use each of the 7 Tips in your display
Paragraph 3 – Describe a real window display you’ve seen and explain how it grabbed your attention
Staple your FULL COLOR drawing to the front of your paper and turn in tomorrow at the end of class

13. References