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Advocacy Plans that Get Results
Welcome Welcome!
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best practices
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measure desired outcomes
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advocacy outcome goals internal short & intermediate
policy goal external long term lots of advocacy is not lobbying advocacy outcome goals internal short & intermediate
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Issue talk, relationship building, - unlimited!
Direct lobbying: any communication with a legislator, that expresses a view about specific legislation. Grassroots lobbying: any communication with the general public that expresses a view about specific legislation, and includes a call to action.
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outcomes audiences advocacy framework AWARENESS WILL ACTION PUBLIC
INFLUENCERS DECISION MAKERS audiences
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community mobilization
AWARENESS WILL ACTION model legislation community mobilization coalition building champion development community organizing public forums voter outreach public awareness campaign policymaker education public education PUBLIC INFLUENCERS DECISION MAKERS
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public influentials policymakers
ALL targeted subsets public influentials policymakers audiences
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outcomes awareness will action
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X# Head Start parents in our service area meet with legislators
PUBLIC X# Head Start parents in our service area meet with legislators ACTION X# clergy agree to participate in our campaign INFLUENTIALS WILL X# newly elected legislators attend issue briefing on our issue. DECISION MAKERS AWARENESS
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positive policymaker response
audience tactic + positive policymaker response
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Assets for Advocacy List of supporters we can engage in advocacy
List of supporters we can engage in advocacy Grassroots organizing skills Credibility on issue Data supporting need & cost effectiveness of policy Documented public support for your policy fix Influential* grass tops leaders (clergy, business, academics, community/civic) Relationships w/policy makers
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worksheet
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mebeaton@earthlink.net Policymaker Rating Tool
Building Legislative Champions Toolkit Policymaker Visit Report From free
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