1. Advocacy Plans that Get Results
Welcome
Welcome!

3. best practices

4. measure desired outcomes

5. advocacy outcome goals internal short & intermediate
policy goal
external
long term
lots of advocacy is not lobbying
advocacy outcome goals
internal
short & intermediate

6. Issue talk, relationship building, - unlimited!
Direct lobbying:
any communication
with a legislator,
that expresses a view about specific legislation.
Grassroots lobbying:
any communication with the general public
that expresses a view about specific legislation,
and includes a call to action.

7. outcomes audiences advocacy framework AWARENESS WILL ACTION PUBLIC
INFLUENCERS
DECISION MAKERS
audiences

8. community mobilization
AWARENESS
WILL
ACTION
model legislation
community mobilization
coalition building
champion development
community organizing
public forums
voter outreach
public awareness campaign
policymaker education
public education
PUBLIC
INFLUENCERS
DECISION MAKERS

9. public influentials policymakers
ALL
targeted subsets
public influentials policymakers
audiences

10. outcomes
awareness will action

11. X# Head Start parents in our service area meet with legislators
PUBLIC
X# Head Start parents in our service area meet with legislators
ACTION
X# clergy agree to participate in our campaign
INFLUENTIALS
WILL
X# newly elected legislators attend issue briefing on our issue.
DECISION MAKERS
AWARENESS

12. positive policymaker response
audience
tactic +
positive policymaker response

13. Assets for Advocacy List of supporters we can engage in advocacy
List of supporters we can engage in advocacy
Grassroots organizing skills
Credibility on issue
Data supporting need & cost effectiveness of policy
Documented public support for your policy fix
Influential* grass tops leaders (clergy, business, academics, community/civic)
Relationships w/policy makers

14.
worksheet

15. mebeaton@earthlink.net Policymaker Rating Tool
Building Legislative Champions Toolkit
Policymaker Visit Report From
free