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Reframing Organizations, 5th ed.
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Introduction The Power of Reframing
Virtues and Drawbacks of Organized Activity The Curse of Cluelessness Strategies for Improving Organizations: The Track Record Framing Multiframe Thinking
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Steve Jobs: Learning from Failure
Jobs and ‘Woz’ founded Apple in 1977 Jobs fired in 1985: great product visionary but practiced ‘management by character assassination’ Learned to reframe during 11 years in the wilderness Returned to save Apple in 1997
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Are top managers clueless?
Rajat Gupta became the managing partner at the elite consulting firm, McKinsey & Company Brilliant, highly respected, and a member of elite boards such as Goldman Sachs Convicted of conspiracy and securities fraud for leaking confidential information in 2012
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Are top manager clueless?
As New Orleans recovered from Hurricane Katrina, the Secretary of Homeland Security told reporters he had no reports of things that viewers had already seen on television news.
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Virtues and drawbacks of organization
Prevalence of large, complex organizations is historically recent Much of society’s important work is done in or by organizations, but… They often produce poor service, defective or dangerous products and… Too often they exploit people and communities, and damage the environment
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Signs of Cluelessness Management error produces bankruptcies of public companies every year Most mergers fail, but companies keep on merging One study estimates 50 to 75% of American managers are incompetent Most change initiatives produce little change; some makes things worse
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Strategies to improve organizations
Better management Consultants Government policy and regulation
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What is a frame? Mental map to read and negotiate a “territory”
The better the map, the easier it is to know where you are and how to get around (a map of New York won’t help in San Francisco) Frame as window: enables you to see some things, but not others Frame as tool: effectiveness depends on choosing the right tool and knowing how to use it
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Framing and “Blink” process
Well-learned and practiced frames facilitate “rapid cognition” – the capacity to quickly and accurately size up situations Qualities of rapid cognition: Nonconscious (you can do it without thinking about it) Fast Holistic Results in “affective judgments”
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Structural Frame Roots: sociology, management science
Key concepts: goals, roles (division of labor), formal relationships Central focus: alignment of structure with goals and environment
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Human Resource Frame Roots: personality and social psychology
Key concepts: needs (motives), capacities (skills), feelings Central focus: fit between individual and organization
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Political Frame Roots: political science
Key concepts: interests, conflict, power, scarce resources Central focus: getting and using power, managing conflict to get things done
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Symbolic Frame Roots: social and cultural anthropology
Key concepts: culture, myth, ritual, story, Central focus: building culture, staging organizational drama
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Structural and Human Resource Frames
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Political and Symbolic Frames
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Expanding managerial thinking
Traditional management thinking Artistic thinking See only one or two frames Holistic, multi-frame perspective Try to solve all problems with logic, structure Rich palette of options Seek certainty, control, avoid ambiguity, paradox Develop creativity, playfulness One right answer, one best way Principled flexibility
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Mini-case: Disney and the Pink Slips (I)
High-tech businesses lobby strongly in favor of the H-1B visa program, intended to expedite immigration for individuals who brings skills that are scarce among American workers In October, 2014, 250 employees of Walt Disney in Orlando, Florida were told they would be laid off. Some were assigned to train their replacements. The replacements were brought in under the H-1B program by an outplacement firm in India. Reference: “Pink Slips at Disney. But First, Training Foreign Replacements.” New York Times, June 4, 2015, p. A1.
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Mini-case: Disney and the Pink Slips (II)
Questions: 1. If you look at this case through each of the four frames, what structural, human resource, political and symbolic issues do you see? 2. If Disney reduced costs by bringing in the new workers, did they do the right thing?
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Conclusion Narrow thinking clueless managers
Multiple frames improve understanding, promote versatility Multiple frames enable reframing: viewing the same thing from multiple perspectives
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