1. DIFFERENT MEDIUMS OF ADVERTISEMENTS T.V INTERNET MAGAZINE NEWSPAPER JOURNALS ETC

2. WHAT IS THE PURPOSE OF ADVERTISEMENTS ? To give publicity to goods. To make people aware about new deals and offers. Promoting sales and services. Property and vehicles sale To let a portion Matrimonial Lost and found etc.

3. WHAT IS AN ADVERTISEMENT ? It is a public notice or announcement,especially one advertising goods or services in newspapers, magazines, on posters in broadcasts. It is a very potent tool for promoting sales or services.

4. TYPES OF NEWSPAPER ADVERTISEMENTS There are two types : Classified advertisements Display advertisements

5. IMPORTANT POINTS TO KEEP IN MIND Classified advertisements are usually very brief, written in a peculiar style. They are called classified because they are grouped into categories or classes according to their subject matter. Use of essential words, phrases and abbreviations. Advertisers address including phone number, websites and e- mail etc. Word limit : 50 words Put in a box.

7. IMPORTANT POINTS TO KEEP IN MIND HOUSE FOR SALE TITLE – FOR SALE LOCATION,NECESSARY PARTICULARS LOCALITY,AVAILABLE FACILITIES WATER & ELECTRICITY SUPPLY GARAGE/PARKING/PORCH EXPECTED PRICE etc. CONTACT ADDRESS/PHONE NUMBER

8. HOUSE FOR SALE For immediate sale, newly built kothi in 210sq.Yards 2BRs,drawingroom, dining- cum- lobby.A-one kitchen and bath, spacious garage, near local bus stop at Ajmer Road, Jaipur, price 20 lakh. Contact Rajat Sharma 22431xxx,Mobile 9826242357

9. CLASSIFIED ADVERTISEMENT - SITUATIONS VACANT Situations Vacant i. Begin with Wanted / Required ii. Write the name of the organization iii. Indicate post, no. of vacancies iv. Include essential qualifications, experience v. Give preferences – age, sex of candidate, fresher/ experienced vi. State pay scale, perks, opportunities for growth vii. Mention mode of applying – online, courier, personally viii. Inform about interview procedure ix. Contact address and phone number of employer

10. EXAMPLES OF SITUATION VACANT Question : You are Personal Assistant to G.M., ABC Metal Tools Company, Mumbai. Your General Manager has asked you to draft a Classified advertisement for a local daily for the post of two engineers. Draft the advertisement in not more than 50 words. SITUATION VACANT Required two well qualified Mechanical Engineers with a minimum exp.2 yrs. salary negotiable. Send the C.V within 7days to the Personnel Manager, ABC Metal Tools Company, 7 Vashist Complex Sikanderpur, Malad East, Mumbai, along with necessary certificates and references Ph26090003,26093330

11. CLASS WORK Question. Imagine yourself the owner of Hotel SDC Pride, MI Road, Jaipur. You want to sell your hotel (by 3 rd of January 2014) Prepare an advertisement for classified columns of a newspaper in not more than 50 words.

12. MARKING SCHEME Format- Suitable Heading/Classification -1 Mark Content-2 Marks Expression-Accuracy, Spellings Suitable Style & Selection of words -- -2 Marks

13. HOME ASSIGNEMENT You are PGT English of Kendriya Vidyalaya No.2 Bikaner. Your Principal has asked you to draft a Classified advertisement for a local daily for the post of two TGTs English. Draft the advertisement in not more than 50 words.