1. Kapi’olani Community College
Art 155 Information Architecture
In-class Presentation
Week 3A

2. :: Calendar

3. :: Example About Forrester - http://www.forrester.com
Forrester Research (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice about technology's impact on business and consumers. For 22 years, Forrester has been a thought leader and trusted advisor, helping global clients lead in their markets through its research, consulting, events, and peer-to-peer executive programs.
Forrester Research: Web Site Review
The Forrester Scorecard
Value. Content relevance, freshness, and completeness; ease of purchasing functions.
Navigation. Usability, organization, and clarity; degree to which the site helps users find what they want.
Presentation. Interactivity, personalization, and search engine.
Trust. Contextual help, security, speed, reliability, and recovery from errors.

4. :: Example Forrester “Quick Take” test The Full Forrester WSR test
Are navigation elements easily recognizable at a glance?
Does the site use language that’s easily understood by target users?
Is text legible?
Do menu categories effectively set user expectations?
Are the interface elements consistent?
Does the site provide location cues?
The Full Forrester WSR test
Sneak peek

5. Requirements Analysis
:: The Process
Requirements Analysis
Conceptual Design
Mock-ups & Prototypes
Production
Launch
Creative Brief
User Scenarios
Usability Checklist
Client Pitch Document (w/ schedule & budget)
Site Map (existing & proposed)
Feature spec & tech. spec documents

6. :: Assignment due :: 01.29.07 Three Detailed User Scenarios
Purpose/Objective:
To clearly define your target audience (users).
To identify user goals and objectives
To identify specific user goals and current site problems for an eventual checklist and rationale for future design decisions
Assignment: Use the preliminary research that you gathered while writing your creative brief to create three detailed user scenarios. Each user scenario should include the following:
User Profile
Name, age, gender, location, education, family, hobbies, occupation, income, work hours, disabilities, computer & computer skill level, and anything else that you think may be important.
User Goal
Identify exactly what the user wants to achieve from visiting the site.
Site Interaction Episode
A very detailed description of how the user goes about trying to achieve their user goal as stated above.
How does the user look for it? (search, browse, bookmark, etc.)
Does the user find it? (he/she should probably fail, since we are working on a redesign)
What frustrates him or her?
Format: 8.5”x11” .doc (Microsoft word document). Post a link to the word document on your class web page before class begins.
Reading: Read chapter 2 of Steve Krug’s Don’t Make Me Think