1. The Value Proposition of Decision Sciences in Analytics DSI 2017 Cliff T. Ragsdale Virginia Tech

2. What’s the Problem with Big Data?

3. ACTION ALTERNATIVES INFORMATION VALUES
What we can do…
What we want…
What we know…

4. ACTION ALTERNATIVES INFORMATION VALUES
What we know…
Big Data

5. ACTION ALTERNATIVES INFORMATION VALUES
What we can do…

6. ACTION ALTERNATIVES INFORMATION
VALUES
What we want…

7. Which would you prefer? Weekend in Paris (all inclusive)?
Weekend in Rome (all inclusive)?
Having your car stolen?

8. Which would you prefer? Weekend in Paris (all inclusive)?
Weekend in Rome (all inclusive)?
Weekend in Rome (without coffee)?

9. Do we put the “CART” before the horse…?
“The general principle is that we don’t know our preferences that well.” -- Dan Ariely ?
Do we put the “CART” before the horse…?

10. “Knowing” what you want..
Wells Fargo
“100% placement”
Competitive PhD stipends
Do you really want the job?

11. Is there a better metaphor?

12. The Iceberg Model
Actions
Feelings
Thoughts
Beliefs/Values

13. ACTION
ALTERNATIVES
INFORMATION
VALUES

14. The Power of Values…

15. The Value Proposition of Decision Sciences in Analytics

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