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BASICS OF BRIEFING
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overview Keys to a Successful Briefing Planning Organizing
Implementing
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PLANNING
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Characteristics ABCs of Briefing Accuracy Brevity Clarity
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Purpose Why are you briefing? To Inform To Advocate
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Who? Analyze your audience Background Attitude Rank
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Research Answer potential questions Get the facts Use your experience
Interview experts Printed materials/internet
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Methods Manuscript Memorized Impromptu Prepared
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ORGANIZATION
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Format Introduction Greeting Intro self/subject Overview Body
Main Points Conclusion Summary Closure
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Introduction Greeting Good morning/afternoon Ma’am/Sir
Introduce self/subject I’m…and I’m going to brief you on… Overview State main points; preview what’s to come
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Body Main points Give facts Present support material
Incorporate sources Balance between main points
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ORGANIZATION Transitions Help flow from one idea to the next
Signal audience
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Conclusion Summary State topic and main points
Do not rebrief or add new information Closure End by stating: “This concludes my briefing. Are there any questions?”
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Recap Introduction TELL ‘EM what you’re going to tell them Body
Conclusion TELL ‘EM what you told them
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Implementing
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IMPLEMENTING Visual Aids Delivery Practice
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VISUAL AIDS - Purpose Serve as notes Clarify meaning Enhance retention
Keep audience focused Provide direction
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Visual aids - Tips Keep simple, clear, and relevant
Large enough to be seen Know standard for command/organization Don’t talk to the visual aid or read it Know the equipment
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DELIVERY TECHNIQUES Appearance Voice Eye contact and facial expression
Movement Gestures Military bearing Notes
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APPEARANCE Sets tone for briefing Completely under your control
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Voice Three C’s Clearly Correctly Conversationally
Variety (rate, pitch, volume) creates interest, motivates
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EYE CONTACT & FACIAL EXPRESSION
Direct and impartial Establishes credibility and shows interest Receive non-verbal feedback Enhances delivery Use good facial expression, not “dead pan” face
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Movement Military briefings are usually given from behind lectern
Limited movement Reasonable and purposeful Make a point Add emphasis Don’t over do it *
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GESTURES Purposeful Point toward slide for emphasis
Keep natural, don’t fidget or shuffle papers Beware of poor timing
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MILITARY BEARING Never lose it Limit apology Keep going
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NOTES Number your cards Keep information brief Timing cues
Watch gestures with cards…
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PRACTICE Eliminate stage fright Be prepared and enthusiastic
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Practice - Strategies Where you will brief With an audience
Ask for feedback Don’t rush the beginning Know the intro “cold” Eliminate verbal pauses
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SUMMARY Planning Organizing Implementing
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Conclusion Keys to a Successful Briefing Planning Organizing
Implementing
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“Make sure you have finished speaking before your audience has finished listening.”
Dorothy Snaroff
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