1. SOCIOLOGY OF CROATIAN SOCIETY: INTRODUCTION
Siniša Zrinščak
March 19, 2018

2. Sociology – systematic study of the ways in which people are affected by, and affect, the social structures and social processes that are associated with the groups, organizations, cultures, societies, and world in which they exist
Individual – social – individual shaped / affected by larger society – e.g. Durkheim on suicide; our everyday behaviour (what we eat, buy…)
Individual – social – impact of small change on large-scale processes (butterfly effect)
How we perceive – what is individual and what is social (unemployment, poverty, obesity….) – need for sociological imagination to situate individual in larger context

3. Micro – small-scale social phenomenon - individual
Macro – large-scale – groups, organizations, cultures, society
…continuum
Agency – structure
Agency – having power and capacity for creativity
How structure shape individual and how individual (agency) change structure
Social structure and social processes

4. Change / social change
Do people change? How and why? Individual and social perspective?
Change – uneven, acceptable, consequences…?
Social change = any significant alteration, modification, or transformation in the organization and operation of social life
Tipping points – situation in which a previously rare event, response, or opinion becomes dramatically more common. Something rare becomes a commonplace
To understand today’s society from the perspective of historical changes

5. Sociology, theories… Change and sociology – Durkheim, Weber, Marx…
Modernization
R. Inglehart – theory of modernization
Traditional society – survival in a steady economy, traditional religious and social values, traditional authority
Modern – economic gain, achievement, rational-legal authority
Post-modern – subjective well-being, postmaterialist values, deemphasizing of authority 

6. Source: http://www. worldvaluessurvey

7. Values as indicator of changes
Change – triggered by economic development – value change in accordance with social change
Four axis:
Traditional – secular-rational values
Survival values – self-expression
 Examples of traditional values (# secular-rational):
Religious beliefs; Euthanasia, suicide, abortion… are never justified; Women should not earn more than men; Family is very important….

8. Examples of survival values (# self-expressive values):
Men are better political leader than women; Do not want to have foreigners, homosexual or HIV positive persons as neighbours; Priority of state ownership over economy; Leisure time and friends are not so important…

10. But other important aspects of today’s society

11. Globalization
Globalization – global interdependence – social activities are spreading over national borders…one world …people are becoming increasingly dependent on each other
… increasing fluidity of global flows and structures that expedite and impede those flows
Economic, political, and cultural causes and changes (aspects)
Globalization / localization tensions

12. Consumption
- process by which people obtain and utilize goods and services
- dramatically increased consumption – economy as a main tool to increased consumption – from credit cards to online shopping
Culture shaped by consumption

13. McDonaldization
Rationalization of society in modern world (state, bureaucratization..) + rational organization of economy (from Fordism to McDonaldization)
= the process by which the rational principles of the fast-food restaurants are coming to dominate more and more sectors of society and more societies throughout the world
Efficiency – quickest and least costly means
Calculability – emphasis on quantity not quality
Predictability – same service everywhere
Control – automation and standardization through technology

14. McDonaldization =dehumanization
Excessive consumption
Great recession caused by excessive / unregulated consumption – and financial economy that served it
Digital world
Mediated interactions – social interactions in which technological devices comes between the participants, unlike in face-to-face interventions
How is digital changing the everyday communication and personal relations?

15. The worth of sociology? Sociology as a pure science
- knowledge, understandings or
Public sociology
- means of social reforms, engaging with different publics
Or, a false dilemma?