1. Language Department, Office of General Education, Faculty of Hospitality Industry For Excellence in Hospitality Education Arj. Zeph Norrish Principles of Communication Chapter 10: Public Speaking W.I.I.F.M?

2. Principles of CommunicationSecond Semester 2013 Slide No. 2 SCOPE Chapter 10 Lecture and Discussion: Terminology for Public Speaking Events Importance of Preparation for Public Speaking Various Public Speaking Situations Chapter 10 Case Study Instructor Review Student Q&A

3. Principles of CommunicationSecond Semester 2013 Slide No. 3 10.3 Audiences An audience is an individual or group of people who are participating in a presentation to gain some new information. You adapt your presentation to meet the needs, interests, and background of the audience.

4. Principles of CommunicationSecond Semester 2013 Slide No. 4 10.3 Audiences Sometimes your presentation is informal, but other times a proposal or sales presentation is needed… formal. Sales presentations are most successful in the long term when they: Establish client relationships Consider client needs Listen to and welcome clients participation Focus on benefits not features Use effective closings

5. Principles of CommunicationSecond Semester 2013 Slide No. 5 10.3 Audiences Identify the common division of audiences… 1.Experts: These are the people who know the theory and the product inside and out. 2.Technicians: These are the people who build, operate, maintain, and repair the stuff that the experts design and theorize about. 3.Executives: These are the people who make business, economic, administrative, legal, governmental or political decisions on the stuff that the experts and technicians work with. 4.Non-specialists: These readers have the least technical knowledge of all.

6. Principles of CommunicationSecond Semester 2013 Slide No. 6 10.4 Audience Analysis Knowing the common division of audiences is important, but it is not the end. Consider the following… What is the background knowledge, experience, and training history of the audience? What are the needs and interests of the audience? What are any other demographic characteristics? Age? Religion? Location?

7. Principles of CommunicationSecond Semester 2013 Slide No. 7 10.4 Audience Analysis Audience analysis is the collection of information about an audience and determining the characteristics that would affect their participation. More than one audience Format the presentation for general audiences, and then add headings and section introductions to alert your audience about how to use your report. Wide variability in an audience Again, format for general audiences, and then put the supplemental information in appendixes or insert cross- references to beginners' books.

8. Principles of CommunicationSecond Semester 2013 Slide No. 8 10.5 Guidelines for Planning Use the following considerations during your planning process…

9. Principles of CommunicationSecond Semester 2013 Slide No. 9 10.5 Guidelines for Planning Review the three tables on pages 124 to 125 for ideas on different techniques for presenting a speech.

10. Principles of CommunicationSecond Semester 2013 Slide No. 10 10.6 Audience Adaptation Audience adaptation refers to the process of adjusting one's topic, purpose, language, and communication style in order to avoid offending or alienating members of the audience. Add information readers need to understand your presentation. Omit information your audience does not need. Change the level of the information you currently have. Add examples to help the audience understand. Change the level of your examples. Change the organization of your information. Strengthen transitions… the connections between the main sections of your presentation. Prepare stronger introductions for the presentation and individual sections.

11. Principles of CommunicationSecond Semester 2013 Slide No. 11 10.7 Persuasive Strategies Credibility is the persuasive force that comes from the audiences belief in and respect for the speaker. Demonstrate Your Competence Earn the Trust of Your Audience Emphasize Your Similarity to the Audience Aristotle crafted a study of persuasion called The Rhetoric

12. Principles of CommunicationSecond Semester 2013 Slide No. 12 10.7 Persuasive Strategies Avoid the following common fallacies: Personal Attack (Ad Hominem): attacks the person and not what theyre saying. Reduction to the Absurd (Reductio Ad Absurdum): attacks an argument by making it look ridiculous, but doesnt prove anything. False Cause (Post Hoc Ergo Propter Hoc): mistakenly assumes that recent events are connected. Bandwagon Appeal (Argumentum Ad Populum): the notion that because many people favor an idea, you should too.

13. Principles of CommunicationSecond Semester 2013 Slide No. 13 10.8 Public Speaking and Self-Confidence Confidence is that innate quality in us that gives us the ability to make decisions without worrying that we might be wrong. Self-confidence builds belief, faith and trust in our own capabilities and makes us sure of ourselves.

14. Principles of CommunicationSecond Semester 2013 Slide No. 14 The following are simple tips for gaining self-confidence in a speech: 1.Smile 2.Make eye contact 3.Change your inner voice 4.Forget other peoples standards 5.Make the most of your appearance 6.Pray or meditate briefly… center yourself 7.Reframe 8.Find the next step 9.Speak slowly 10.Contribute something 10.8 Public Speaking and Self-Confidence

15. Principles of CommunicationSecond Semester 2013 Slide No. 15 10.9 Sample Persuasive Presentation The sample presentation on pages 129 to 133 demonstrates most of the persuasive principles covered in this chapter as well as the general guidelines about speaking to an audience.

16. Principles of CommunicationSecond Semester 2013 Slide No. 16 Lessons from Jobs Set the theme Make your theme clear and consistent Provide the Outline (open and close each section) Demonstrate Enthusiasm (Wow!) Make numbers meaningful Give em a show Rehearse, rehearse, rehearse Oh! and ONE MORE THING………

17. Principles of CommunicationSecond Semester 2013 Slide No. 17 BREAK! Now, take a 30-minute break and then return to the class to work on your term paper focus. Enjoy! Take a break!

18. Principles of CommunicationSecond Semester 2013 Slide No. 18 Handout Review You will now be given a handout with comprehension questions. Use the book and the notes youve taken to answer the questions as best as possible. You have 45-minutes to complete the handouts and return them to the instructor at the end of class.

19. Principles of CommunicationSecond Semester 2013 Slide No. 19 HOMEWORK! No homework.

20. Principles of CommunicationSecond Semester 2013 Slide No. 20 Case Study Review Take 15-minutes to compare your case study summaries with a partner and create a revised idea to present.