1. Target audience: women who live on their own in London
Age group: 20-30s Occupation group: all Focused group: Kingston university students Problem: safety, mental health(loneliness, isolation, depression) Solution: making online network service to connect the women who live on their own in London

2. Target Audience Mood Board

3. Value Proposition Canvas
Gains
Sharing their own knowhow to live alone healthy and safety
Connection group
Share their product, furniture, clothes, etc.
Chat on both of online and offline
Sympathize and help each other
Feel connected and not alone
Pains
Uncomfortable environment to people who don’t want offline meeting
Invasion personal information & privacy
Tasks
Making comfortable environment for people who don’t want offline meeting
Keep the balance between the connection and time for self
Protect personal information & privacy
Making platform
Marketing & Advertisement

4. Survey Methods: Face to face(Campus, Accommodation)
Survey monkey(online)
Questions:
1. How long have you been living on your own in London?
2. What is the most uncomfortable thing in living alone?
3. What is the most dangerous thing in living alone?
4. Do you feel the need to join the connection group?
(which consists of women who live on their on in London)?
5. Would you prefer the offline meeting of connection group?
6. What do you expect to the connection group?
7. Have you ever felt the loneliness or isolation while living on your own?
8. Are you an international student?
9. Do you have some who support & help you in London?

5. Empathy Map Think & Feel Loneliness & isolation Freedom Independence
Say & Do
Social media
Social life or Socially withdrawn
See
Peers
neighbors
Hear
Worries of parents
News about crime for women

6. Research Statistics & figures: Female Students in Kingston University:
2015/16: 11,138
2016/17: 11,354
2017/18: 10,125
Total: 32,617

7. Research Statistics & figures: Number of Londoners
Total: 8,788,000(2016)
Women who live on their own:
Total: 4,152,000
Age group 25-44: 464,000(2017)

8. References
Number of people living alone in the United Kingdom (UK) 2017, 0. (2018). People living alone by age and gender 2017 | UK Statistic. [online] Statista. Available at: [Accessed 19 Feb. 2018].
Kingston.ac.uk. (2018). Student profiles - Facts and figures - Kingston University London. [online] Available at: [Accessed 19 Feb. 2018].