1. Email Marketing Strategy
[Insert Company Name]
Marketing Strategy

2. Email Marketing Strategy
Tools
What tools are we using to implement our marketing strategy?
Marketing Strategy

3. Email Marketing Strategy
Tool Selection
Tool:
Who has access:
Marketing Strategy

4. Identifying Our Target Audience
Who is hiring our product or service?
Marketing Strategy

5. What Is Our Target Demographic?
Age
[Insert answer]
Gender
Location
Industry
Job Title
Ethnicity
[Insert Stock Photo]

6. How Do We Help Our Target Customer?
What problem is our company trying to solve?
[Insert answer]
What are three key pain points we solve for customers?
Marketing Strategy

7. Tactics To Build Our Email List
How are we going to convince our target audience to join our list?
Marketing Strategy

8. List-Building Tactics
What tactics will your marketing team be using to help build your list?
Marketing Strategy

9. Email Marketing Strategy
List Segments
SEGMENT NAME
DEMOGRAPHIC
DESCRIPTION
Marketing Strategy

10. Email Sending Schedule
What are the best times and days to send ?
Marketing Strategy

11. Email Sending Schedule
According to research, the best times to send our s to our list are:
Time:
According to research, the best days to send our s to our list are:
Day of the week:
Marketing Strategy

12. Setting Email Marketing Goals
What do we want our marketing plan to accomplish?
Marketing Strategy

13. Annual Email Marketing Goals
The following goals are what the marketing team hopes to accomplish in the next year:
Goal One
Goal Two
Goal Three
Goal Four
Goal Five
Marketing Strategy

14. Email Marketing MetricsQ1 Q2 Q3 Q4
Open Rate
CTR
Bounce Rate
Unsubscribes
Conversion Rate
Delivery Rate
List Growth Rate
Marketing Strategy

15. Email Content Strategy
How are we going to format our s?
Marketing Strategy

16. Email Marketing Strategy
Content Type
Explain the types of content you will send to your list (newsletters, sales promos, etc.) ...
Marketing Strategy

17. Email Marketing Strategy
Optimizing Your
What are the guidelines need to be met to optimize our s for a desktop?
What guidelines need to be met to optimize our s for mobile devices?
Marketing Strategy

18. Email A/B Test Elements
Marketing Strategy

19. Email Marketing Strategy
Reporting
How we will prove marketing is worth the investment.
Marketing Strategy

20. Email Marketing Strategy
Reporting Schedule
[INSERT TEAM/COMPANY] will provide reports in [INSERT FORMAT] every [INSERT FREQUENCY].
Our reports will include summaries on:
[METRIC 1]
[METRIC 2]
[METRIC 3]
[METRIC 4]
[METRIC 5]
Marketing Strategy