1. 15 min Pitch Template

2. The Goal is…
To communicate the company’s purpose as clearly as possible
To create excitement for the opportunity
To get a second meeting!
“Every presentation will be unique and have its own flow, but a template is a really good start.”

3. Presentation Musts…
Less Is More – 15 Minutes only – Use Graphics, minimise text, Keep It Simple
15 slides with key sound-bites (3-4 per slide...the rest is your story!)
Utilise back-up slides to pull out during the Q&A session (anticipate questions and prepare)

4. Slide 1 – Introduction Presenter and company introduction
Why does your company exist - purpose?
What business are you in?
What market you address?
Who are you?
What significant milestone have you reached?

5. Slide 2 – Pain, what’s the big problem
Define the opportunity (Customer Pain)
Who are your customers?
What is their big problem?
How important is a resolution?
Quantify the problem concisely!

6. Slide 3 – Your Solution Compelling description of your solution
Graphics, illustrations, pictures, video
What is it, what does it do?
KISS (Keep It Simple Stupid)
Key Benefits (don’t go into technical detail)
USPs

7. Slide 4 – Market Frame - Why Now?
Frame your market
Type (who are your customers)
Size (Addressable & Market Focus)
Growth (AGR)
Maturity (Buying Cycle)
How will your solution be positioned?
Demonstrate market fit
Market penetration

8. Slide 5 – Value Proposition
What is your “unfair advantage”?
What are your differentiators that “hook” the decision makers?
What is your solution’s life cycle?
Why should the customer pay for it
What is your value proposition?
Quantify the solution

9. Slide 6 – Competitive Market
What does the competition look like?
Are there alternative solutions?
Barriers to Entry
Who are your target customers?
How do they buy?
What’s holding you back?

10. Slide 7 – Technology (only if appropriate)
In layman’s terms
Graphs and pictures work
Assume that the audience does not know the technological field you are in
Give a compelling description without using abbreviations, acronyms or techy terms

11. Slide 8 – Go to Market Strategy
Price (value)
What is your Pricing model?
Place (where and how will you make sales)
Channel to market
Promotion (branding, lead generation) PR
SEO
Advertising
Media
How will you scale the business?

12. Slide 9 – Traction Your Team Demonstrate the team’s ability to deliver
Key strengths and achievements as they relate to the business
Key functional and skills mix (have v need)
Marketing, sales, technical, operational
Demonstrate the team’s ability to deliver
Build confidence in team
Track record
Traction to date
Milestones achieved against objectives set

13. Slide 10 – Financials Financial Plan (overview)
Sales Forecast, Gross Margin, Net Margin, Cash Flow
Detailed P&L (in appendix)
Detailed Cash Flow (in appendix)
5 Year forecast (Year 1 by quarter)
Highlight critical assumptions/milestones
Highlight risk mitigation
Don’t provide minute details
But be prepared to discuss

14. Slide 11 – Funding requirement
How much money do you need?
Where will the money be put to use?
R&D
Sales & Marketing
Operations
Administration
How long will the money last?

15. Slide 12 – Chronology Project Milestone Financial Milestone 2017 2018
Mass
Production (II)
Phase II
Development
Project
Milestone
Pilot Test
Mass
Production (I)
Phase I
Development
Strategic
Planning
2017
2018
2019
2020
2021
Financial
Milestone
Fund
Raising (I)
£500K
Fund
Raising (II)
£1M
IPO/Trade Sale
Time

16. Slide 13 – Assumptions & Risks
List of Critical Assumptions
What is the negative impact?
How you have mitigated?
In order, risk size / priority … 2 3 4

17. Slide 14 – Exit Strategy (if appropriate)
Acquisition?
By who and why
Recent precedents
IPO?
Recent similar examples

18. Slide 15 – Summary The Opportunity (pain) Your Solution
Your uniqueness
Which means that…
The Wow!
“List your USPs, leave the audience with a few “deep” lingering thoughts and repeat the 3 questions you want the panel to focus on…”