1. The Wannabe BCBG Girl
Bat-el Miller

2. Intro/Project Overview
BCBG
Bon Chic Bon Genre
Max Azria

3. Research Fashion Industry Competitors Fashion Bloggers
BCBG Social Media

4. SWOT Strength: 1.Working at BCBG
2.They already have many social media platforms.
4.As an independent company there is a lot of room for growth
5.Their clothes are easy to promote
Weakness:
1.DKNY has three times more 2.followers on their social
DKNY already has an established DKNY PR Girl
3.I am not involved with BCBG on a corporate level
Time constraint this project
Opportunities:
1.Create a new personality for BCBG called “The Wannabe BCBG Girl”
2.To get audience familiar with all the new and exciting things that are going on at BCBG
3.To create a website that showcases BCBG, people who love BCBG, and all that BCBG has to offer
Threats:
1.Competition from DKNY
2.Distractions
3.Home life
4.Internet difficulties
5.Weather
6.Time restriction

5. Project Purpose/Goals
Bridge the Gap
Increase exposure
Gain support
Explore new options

6. Marketing/PR Plan The Avatar The Cover Photo Social Media tools
Website components
Blogs

7. The Avatar and Cover Photo

8. Home Page

9. Home Page

10. Become a BCBG Girl

11. Trends

12. Blog

13. Star BCBG Girls

14. Be Our Guest

15. Facebook Fan Page

16. Twitter

17. Evaluation What I learned What worked What didn’t work
What I would change if I had more time