1. BSA DIGITAL TEAM
Here to serve

2. The Digital Team
We will amplify the organization’s ability to win, serve and retain members.  We will leverage technology to enhance the Scouting experience for youth, parents, volunteers and councils. We will continually optimize digital touchpoints so that they are increasingly useful, simple, consistent, user-centric, and available anywhere at any time on any device.  Everything we do is about moving the Boy Scouts of America forward in a digital age. 

3. WEB SERVICES

4. SCOUTING.ORG Re-platform to WordPress Works on desktop, too!
Early indications are positive with increases in metrics for engagement month-over-month

5. BEASCOUT.ORG Focus on the “how” of joining
Blazing fast mobile-first design
FAST!

6. Complies with brand guidelines
WORDPRESS THEME FOR COUNCILS
Coming in Q2 2018!
Complies with brand guidelines
Easy to install, update and maintain

7. RESOURCE FOR COUNCILS Updated Digital Brand Guidelines
Download now: bit.ly/bsaguide

8. TOWARD MORE USER-FRIENDLY WEBSITES
Focus on the visitor first
Be boring and deliver a great experience
Know why your visitors come to the site and deliver on their needs.
Don’t do anything the user doesn’t expect and they’ll thank you by coming back.
Take advantage of analytics
Set reasonable expectations
Google Analytics is an easy-to-use product with tons of point-and-click reporting capability.
Don’t apologize for doing what you can with what you have.
Be mobile-friendly
Simplify, simplify, simplify
Start from the “minimum viable product” and only add when there’s a clear need.
Content you publish is content you have to maintain.

9. MARKETING

10. RETENTION New Member Welcome Series
LIVE for Cub Scout parents and volunteers who registered through online registration.
IN DEVELOPMENT for Cub Scout parents and volunteers who register offline, plus rollout to additional programs.

11. RETENTION Milestones and Achievement Series
Personalized headline to grab attention
Milestones and Achievement Series
Copy ties milestone to the values of Scouting
Using the behavioral activities tracked in Scoutbook, we will send s to parents when their Scout completes an activity or milestone. The will tie the activity back to the values and benefits of Scouting and reinforce their decision to join.
Emphasize related character traits
What’s next? Next milestones to complete and what rank they’re working on.

12. RESOURCES FOR COUNCILS Monthly Council Marketing Newsletter
Sign up now: bit.ly/bsacmn
Discussion:
What resources would you like to see?
Would providing templates with sample copy be valuable? If so, what topics?

13. TIPS FOR OPTIMIZING YOUR EMAIL PROGRAM
Subject Line Strategy
Segmentation
Your subject line is the first impression of your message. It’s your first chance to catch your reader's interest and draw them in.
The more you can send highly targeted and relevant content to your audience, the more they will engage.
Optimize with A/B Testing
Don’t Forget about Mobile
Don’t assume you know how your audience will respond. Test subject, sender name, content and more!
More than half of s are read on either smartphones or tablets.
Ditch the Dis-Engaged (List Cleaning)
Engaging, Useful, Short and Sweet
Don't pay to send to people who never have and probably never will engage.
This may seem like a no-brainer, but writing content that will be interesting and useful to your readers is paramount. Focus on highly relevant, bite-size content.

14. SMS/TEXTING Outbound SMS Inbound SMS
is like the older brother — classic and dependable. He’s already proven himself and is generally well-liked and accepted.
SMS is the younger, shorter, brother — hip, trendy, and loves the latest tech fads. He’s quick to action and eager to prove himself, which may turn some people off. But, for the most part, he’s starting to become more accepted and earn his place in the world.
Event Reminders
Promotions/Contests
Urgent Notifications
Personalized Reminders
Outbound SMS
Text 'join' to
Text to give
list sign up
Inbound SMS