1. Bridget Bowles Marketing Data Analyst HCUA

2. Agenda Benefits How to demo Google Analytics Sample reports
Campaign builder
Segmentation
Goals
Tips

3. Benefits of Google Analytics for your credit union:
Discover Interests –what content people are using
Tracking – uncover the results of marketing campaigns
Find Value – of various referrals and pages
Member Insights– demographics, location, devices

4. Google Analytics Demo Account 1

5. Google Analytics Demo Account

6. Google Analytics Demo Account

7. Google Analytics Demo Account

8. Setting up Google Analytics2
Google’s Instructions
For Wordpress.com
For Wordpress.org
For Drupal
For Squarespace
For Hubspot

9. So – diving in to Google Analytics
So – diving in to Google Analytics. This is what you will see when you log in to your Google Analytics page. This is a new home page as of April and it gives you some good overview information as well as some clear question-formatted prompts to help you understand what you are looking at. You can click on the various reports for more information, or you can give into the left menu bar, where you can find all the good stuff!. There is so much information in Google Analytics and since this is an intro webinar I am going to focus on a few main ones, but I really encourage you to explore on your own and see what good instructions you can find on your own through the Discover tab down here. Right in that circle. Lots of good learning resources to be found there.

10. Common Pages
Behavior > Site Content > All Pages -- select Page Title by Primary Dimension

11. Look Beyond Pageviews Bounce Rate Avg. Time on Page Page Value
Average for service website is 10-30% 3
Will need to have Goals and Goal Values set up to see this

12. Landing Pages
Behavior > Site Content > Landing Page

13. Acquisition
Acquisition > Overview

14. Acquisition
Acquisition > All Traffic > Source/Medium

15. Acquisition
Campaign URL Builder4

16. Age and Gender
Audience > Demographic > Overview

17. Location
Audience > Demographic > Geo > Location

18. Location
Audience > Demographic > Geo > Location

19. Honing your data

20. Displaying your data

21. Displaying your data

22. Displaying your data

23. Segment your data

24. Devices
Audience > Mobile > Overview

25. Set up goals
Conversions > Goals

26. Set up goals
Admin > (Look Under Views) > Goals

27. Conversions > Goals > Funnel Visualization Funnel Survival Guide5

28. The possibilities are endless.

29. tips-tips-tips-tips-tips
This is just your online world. Don’t discount or overlook your other data sources.
You won’t see what members couldn’t find on your website
Look for trends
Quarter over quarter
Compared to last year for cyclical occurrences
tips-tips-tips-tips-tips

31. tips-tips-tips-tips-tips
This is just your online world. Don’t discount or overlook your other data sources.
You won’t see what members couldn’t find on your website
Look for trends
Quarter over quarter
Compared to last year for cyclical occurrences
Exclude your own traffic
tips-tips-tips-tips-tips

32. Set up a view without internal traffic6
Admin > View > Create New View

33. Links and Sources
Demo Account. Analytics Help.
Setting Up Google Analytics
Getting Started with Analytics. Analytics Help.
Google Analytics. Wordpress.com Support.
How to Install MonsterInsights Plugin. Monster Insights.
How to Integrate Google Analytics with Drupal. Duo Consulting.
Using Google Analytics with Squarespace. Squarespace.
How do I put my Google Analytics code onto my HubSpot pages? Hubspot Academy.
How to Find Your Industry Bounce Rate Benchmark. 21 Handshake.
Campaign URL Builder. Google Analytics | Demos & Tools.
The Google Analytics Conversion Funnel Survival Guide. Kissmetrics Blog.
Exclude internal traffic. Analytics Help.

34. Thank You!
Questions?
HeartlandCUA.org

35. Contact Information
Bridget Bowles
Marketing Data Analyst
___________________
Heartland Credit Union Association
Making It Happen. TogetherTM D  M 
TF  x1397
HeartlandCUA.org
Follow us on